Strategic segmentation of industrial markets

Journal of Business and Industrial Marketing

Volumn 13, Issue 1, 1998, Pages 8-21

  Sudharshan, D ^a   Winter, Frederick ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0542419588     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629810206160     Document Type: Article

References (28)

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