Were banks marketing themselves well from a segmentation perspective before the emergence of scientific inquiry on services marketing?

Journal of Services Marketing

Volumn 14, Issue 1, 2000, Pages 44-62

  Germain, Richard ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Banking; Market segmentation; Services marketing

Indexed keywords

EID: 33947667894     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040010309202     Document Type: Article

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