Audience engagement and its effects on product placement recognition

Journal of Promotion Management

Volumn 16, Issue 1-2, 2010, Pages 39-58

  Scott, Jane ^a   Craig Lees, Margaret ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Audience engagement; Australia; Product placement effects; Recognition; Star liking; Teenagers

Indexed keywords

EID: 77951473477     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490903571803     Document Type: Article

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