메뉴 건너뛰기




Volumn 93, Issue 1, 2010, Pages 1-19

Half a century of marketing ethics: Shifting perspectives and emerging trends

Author keywords

Impact factor; Literature review; Marketing ethics; Top journals; Top researchers

Indexed keywords


EID: 77949918736     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-009-0182-1     Document Type: Article
Times cited : (145)

References (127)
  • 1
    • 77949918686 scopus 로고    scopus 로고
    • American Marketing Association
    • American Marketing Association: 2008, 'AMA Statement of Ethics', http://www. marketingpower. com/AboutAMA/Pages/Statement%20of%20Ethics. aspx.
    • (2008) AMA Statement of Ethics
  • 2
    • 75949127696 scopus 로고    scopus 로고
    • Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing
    • Abela, A. V. and Murphy, P. E.: 2008, 'Marketing with Integrity: Ethics and the Service-dominant Logic for Marketing', Journal of the Academy of Marketing Science 36, 39-53.
    • (2008) Journal of the Academy of Marketing Science , vol.36 , pp. 39-53
    • Abela, A.V.1    Murphy, P.E.2
  • 3
    • 0000210475 scopus 로고
    • The Incidence of Unethical Practices in Marketing Research: An Empirical Investigation
    • Akaah, I. P. and Riordan, E. A.: 1990, 'The Incidence of Unethical Practices in Marketing Research: An Empirical Investigation', Journal of the Academy of Marketing Science 18, 143.
    • (1990) Journal of the Academy of Marketing Science , vol.18 , pp. 143
    • Akaah, I.P.1    Riordan, E.A.2
  • 4
    • 0030295840 scopus 로고    scopus 로고
    • The Relationship Between Culture and Perception of Ethical Problems in International Marketing
    • Armstrong, R. W.: 1996, 'The Relationship Between Culture and Perception of Ethical Problems in International Marketing', Journal of Business Ethics 15, 1199-1208.
    • (1996) Journal of Business Ethics , vol.15 , pp. 1199-1208
    • Armstrong, R.W.1
  • 5
    • 0346994180 scopus 로고    scopus 로고
    • Targeting Children Online: Internet Advertising Ethics Issues
    • Austin, M. J., and Reed, M. L.: 1999, 'Targeting Children Online: Internet Advertising Ethics Issues', Journal of Consumer Marketing 16(6), 590-602.
    • (1999) Journal of Consumer Marketing , vol.16 , Issue.6 , pp. 590-602
    • Austin, M.J.1    Reed, M.L.2
  • 6
    • 0001815797 scopus 로고
    • A Model for Ethics in Marketing
    • Bartels, R.: 1967, 'A Model For Ethics in Marketing', Journal of Marketing 31(1), 20-27.
    • (1967) Journal of Marketing , vol.31 , Issue.1 , pp. 20-27
    • Bartels, R.1
  • 7
    • 22144458383 scopus 로고    scopus 로고
    • An Evaluation of Journals Used in Doctoral Marketing Programs
    • Bauerly, R. J., and Johnson, D. T.: 2005, 'An Evaluation of Journals Used in Doctoral Marketing Programs', Journal of the Academy of Marketing Science 33(3), 313-329.
    • (2005) Journal of the Academy of Marketing Science , vol.33 , Issue.3 , pp. 313-329
    • Bauerly, R.J.1    Johnson, D.T.2
  • 8
    • 0346624905 scopus 로고    scopus 로고
    • The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time
    • Baumgartner, H., and Pieters, R.: 2003, 'The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time', Journal of Marketing 67(2), 123-139.
    • (2003) Journal of Marketing , vol.67 , Issue.2 , pp. 123-139
    • Baumgartner, H.1    Pieters, R.2
  • 9
    • 28044454720 scopus 로고    scopus 로고
    • The Impact of Perceived Corporate Social Responsibility on Consumer Behavior
    • Becker-Olsen, K. L., Cudmore, B. A., and Hill, R. P.: 2006, 'The Impact of Perceived Corporate Social Responsibility on Consumer Behavior', Journal of Business Research 59(1), 46-53.
    • (2006) Journal of Business Research , vol.59 , Issue.1 , pp. 46-53
    • Becker-Olsen, K.L.1    Cudmore, B.A.2    Hill, R.P.3
  • 10
    • 0027361584 scopus 로고
    • The Appropriateness of Fear Appeal Use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?
    • Benet, S., Pitts, R. E., and LaTour, M.: 1993, 'The Appropriateness of Fear Appeal use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?', Journal of Business Ethics 12(1), 45-55.
    • (1993) Journal of Business Ethics , vol.12 , Issue.1 , pp. 45-55
    • Benet, S.1    Pitts, R.E.2    Latour, M.3
  • 11
    • 0007079471 scopus 로고
    • Some Aspects of Ethics in Marketing Research
    • Blankenship, A. B.: 1964, 'Some Aspects of Ethics in Marketing Research', Journal of Marketing Research 1(2), 26-31.
    • (1964) Journal of Marketing Research , vol.1 , Issue.2 , pp. 26-31
    • Blankenship, A.B.1
  • 14
    • 0034134575 scopus 로고    scopus 로고
    • Ethics and Marketing on the Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns
    • Bush, V. D., Venable, B. T., and Bush, A. J.: 2000 'Ethics and Marketing on the Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns', Journal of Business Ethics 23(3), 237-248.
    • (2000) Journal of Business Ethics , vol.23 , Issue.3 , pp. 237-248
    • Bush, V.D.1    Venable, B.T.2    Bush, A.J.3
  • 15
    • 77949915431 scopus 로고    scopus 로고
    • Impact factors 'flawed, misleading and unfair'
    • Caldwell, T.: 2007, 'Impact factors "flawed, misleading and unfair"', Information World Review (237), 1-1.
    • (2007) Information World Review , Issue.237 , pp. 1-1
    • Caldwell, T.1
  • 16
    • 35748961964 scopus 로고    scopus 로고
    • Merck and Vioxx: An Examination of an Ethical Decision-Making Model
    • Cavusgil, E.: 2007, 'Merck and Vioxx: An Examination of an Ethical Decision-Making Model', Journal of Business Ethics 76(4), 451-461.
    • (2007) Journal of Business Ethics , vol.76 , Issue.4 , pp. 451-461
    • Cavusgil, E.1
  • 19
    • 33746454445 scopus 로고
    • Measuring the Importance of Ethical Situations as a Source of Role Conflict: A Survey of Salespeople, Sales Managers, and Sales Support Personnel
    • Chonko, L. B., and Burnett, J. J.: 1983, 'Measuring the Importance of Ethical Situations As a Source of Role Conflict: A Survey of Salespeople, Sales Managers, and Sales Support Personnel', Journal of Personal Selling and Sales Management 3(1), 41-47.
    • (1983) Journal of Personal Selling and Sales Management , vol.3 , Issue.1 , pp. 41-47
    • Chonko, L.B.1    Burnett, J.J.2
  • 20
    • 0000901049 scopus 로고
    • Ethics and Marketing Management: An Empirical Examination
    • Chonko, L. B., and Hunt, S. D.: 1985, 'Ethics and Marketing Management: An Empirical Examination', Journal of Business Research 13(4), 339-359.
    • (1985) Journal of Business Research , vol.13 , Issue.4 , pp. 339-359
    • Chonko, L.B.1    Hunt, S.D.2
  • 21
    • 0005842520 scopus 로고
    • Ethics and Environmental Marketing
    • Davis, J. J.: 1992, 'Ethics and Environmental Marketing', Journal of Business Ethics 11(2), 81-87.
    • (1992) Journal of Business Ethics , vol.11 , Issue.2 , pp. 81-87
    • Davis, J.J.1
  • 23
    • 21344476109 scopus 로고
    • Socially Responsible Organizational Buying: Environmental Concerns as a Noneconomic Buying Criterion
    • Drumwright, M. E.: 1994, 'Socially Responsible Organizational Buying: Environmental Concerns as a Noneconomic Buying Criterion', Journal of Marketing58(3), 1-19.
    • (1994) Journal of Marketing , vol.58 , Issue.3 , pp. 1-19
    • Drumwright, M.E.1
  • 24
    • 0001400804 scopus 로고
    • Correlates of Salespeople's Ethical Conflict: An Exploratory Investigation
    • Dubinsky, A. J., and Ingram, T. N.: 1984, 'Correlates of Salespeople's Ethical Conflict: An Exploratory Investigation', Journal of Business Ethics 3(4), 343-353.
    • (1984) Journal of Business Ethics , vol.3 , Issue.4 , pp. 343-353
    • Dubinsky, A.J.1    Ingram, T.N.2
  • 25
    • 0002504424 scopus 로고
    • Analyzing Ethical Decision Making in Marketing
    • Dubinsky, A. J., and Loken, B.: 1989, 'Analyzing Ethical Decision Making in Marketing', Journal of Business Research 19(2), 83-107.
    • (1989) Journal of Business Research , vol.19 , Issue.2 , pp. 83-107
    • Dubinsky, A.J.1    Loken, B.2
  • 26
    • 77949912750 scopus 로고    scopus 로고
    • Burger King Recalls Frozen Treat to Avoid Jihad
    • 10 October
    • Elan, E.: 2005, 'Burger King Recalls Frozen Treat to Avoid Jihad', Nation's Restaurant News, 10 October.
    • (2005) Nation's Restaurant News
    • Elan, E.1
  • 27
    • 0002489229 scopus 로고
    • A Contingency Framework for Understanding Ethical Decision Making in Marketing
    • Ferrell, O. C., and Gresham, L. G.: 1985, 'A Contingency Framework for Understanding Ethical Decision Making in Marketing', Journal of Marketing 49(3), 87-96.
    • (1985) Journal of Marketing , vol.49 , Issue.3 , pp. 87-96
    • Ferrell, O.C.1    Gresham, L.G.2
  • 28
    • 44649136723 scopus 로고    scopus 로고
    • Retailers' Major Ethical Decision Making Constructs
    • Fraedrich, J., and Iyer, R.: 2008, 'Retailers' Major Ethical Decision Making Constructs', Journal of Business Research 61(8), 834-841.
    • (2008) Journal of Business Research , vol.61 , Issue.8 , pp. 834-841
    • Fraedrich, J.1    Iyer, R.2
  • 29
    • 77949915663 scopus 로고
    • Advertising Ethics: The Role of the Educator
    • Frazer, C. F.: 1979, 'Advertising Ethics: The Role of the Educator', Journal of Advertising 8(1), 43-46.
    • (1979) Journal of Advertising , vol.8 , Issue.1 , pp. 43-46
    • Frazer, C.F.1
  • 30
    • 0004114236 scopus 로고
    • Englewood Cliff, NJ: Prentice Hall
    • Garrett, T.: 1966: Business Ethics, (Prentice Hall, Englewood Cliff, NJ).
    • (1966) Business Ethics
    • Garrett, T.1
  • 31
    • 0033077655 scopus 로고    scopus 로고
    • Does Marketing Ethics Really Have Anything to Say? A Critical Inventory of the Literature
    • Gaski, J. F.: 1999, 'Does Marketing Ethics Really Have Anything to Say? A Critical Inventory of the Literature', Journal of Business Ethics 18(3), 315-334.
    • (1999) Journal of Business Ethics , vol.18 , Issue.3 , pp. 315-334
    • Gaski, J.F.1
  • 32
    • 0002251142 scopus 로고
    • Cognitive Moral Development and Marketing
    • Goolsby, J. R., and Hunt, S. D.: 1992, 'Cognitive Moral Development and Marketing', Journal of Marketing 56(1), 55-68.
    • (1992) Journal of Marketing , vol.56 , Issue.1 , pp. 55-68
    • Goolsby, J.R.1    Hunt, S.D.2
  • 33
    • 34548085986 scopus 로고    scopus 로고
    • Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives
    • Grein, A. F., and Gould, S. J.: 2007, 'Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives', Journal of Macromarketing 27(3), 289-302.
    • (2007) Journal of Macromarketing , vol.27 , Issue.3 , pp. 289-302
    • Grein, A.F.1    Gould, S.J.2
  • 35
    • 21344487054 scopus 로고
    • Ethical and Legal Foundations of Relational Marketing Exchanges
    • Gundlach, G. T., and Murphy, P. E.: 1993, 'Ethical and Legal Foundations of Relational Marketing Exchanges', Journal of Marketing 57(4), 35-46.
    • (1993) Journal of Marketing , vol.57 , Issue.4 , pp. 35-46
    • Gundlach, G.T.1    Murphy, P.E.2
  • 36
    • 0030525094 scopus 로고    scopus 로고
    • Blind Man's Bluff: The Ethics of Quantity Surcharges
    • Gupta, O. K., and Rominger, A. S.: 1996, 'Blind Man's Bluff: The Ethics of Quantity Surcharges', Journal of Business Ethics 15(12), 1299-1312.
    • (1996) Journal of Business Ethics , vol.15 , Issue.12 , pp. 1299-1312
    • Gupta, O.K.1    Rominger, A.S.2
  • 39
    • 0002083484 scopus 로고
    • Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education
    • Hawkins, D. I., and Cocanougher, A. B.: 1972,. 'Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education', Journal of Marketing, 36(2), 61-64.
    • (1972) Journal of Marketing , vol.36 , Issue.2 , pp. 61-64
    • Hawkins, D.I.1    Cocanougher, A.B.2
  • 40
    • 28144457379 scopus 로고
    • Product Elimination: Practices, Policies, and Ethics
    • Hise, R. T., and McGinnis, M. A.: 1975, 'Product Elimination: Practices, Policies, and Ethics', Business Horizons 18(3), 25-32.
    • (1975) Business Horizons , vol.18 , Issue.3 , pp. 25-32
    • Hise, R.T.1    McGinnis, M.A.2
  • 41
    • 0001105213 scopus 로고
    • A Content Analysis of Ethical Policy Statements Regarding Marketing Activities
    • Hite, R. E., J. A. Bellizzi and C. Fraser: 1988, 'A Content Analysis of Ethical Policy Statements Regarding Marketing Activities', Journal of Business Ethics7(6), 771-776.
    • (1988) Journal of Business Ethics , vol.7 , Issue.6 , pp. 771-776
    • Hite, R.E.1    Bellizzi, J.A.2    Fraser, C.3
  • 43
    • 33750888907 scopus 로고    scopus 로고
    • Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice
    • Hunt, S. D., and Laverie, D. A.: 2004, 'Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice', Marketing Education Review 14(3), 1-14.
    • (2004) Marketing Education Review , vol.14 , Issue.3 , pp. 1-14
    • Hunt, S.D.1    Laverie, D.A.2
  • 44
    • 33750848016 scopus 로고    scopus 로고
    • Normative Perspectives for Ethical and Socially Responsible Marketing
    • Hunt, S. D. and Vitell, S. J.: 1986, 'Normative Perspectives for Ethical and Socially Responsible Marketing', Journal of Macromarketing, 26, 154-117.
    • (1986) Journal of Macromarketing , vol.26 , pp. 117-154
    • Hunt, S.D.1    Vitell, S.J.2
  • 45
    • 0002826680 scopus 로고
    • Corporate Ethical Values and Organizational Commitment in Marketing
    • Hunt, S. D., Wood, V. R., and Chonko, L. B.: 1989, 'Corporate Ethical Values and Organizational Commitment in Marketing', Journal of Marketing 53(3), 79-90.
    • (1989) Journal of Marketing , vol.53 , Issue.3 , pp. 79-90
    • Hunt, S.D.1    Wood, V.R.2    Chonko, L.B.3
  • 46
    • 77949912085 scopus 로고    scopus 로고
    • Burger King Recalls 'Sacrilegious' Dessert
    • 17 September
    • Innes, J.: 2005, 'Burger King Recalls 'Sacrilegious' Dessert', The Scotsman, 17 September.
    • (2005) The Scotsman
    • Innes, J.1
  • 47
    • 77949917500 scopus 로고
    • Ethical Issues in Consumer Research
    • Jacoby, J.: 1994, 'Ethical Issues in Consumer Research', Advances in Consumer Research 21(1), 565-565.
    • (1994) Advances in Consumer Research , vol.21 , Issue.1 , pp. 565
    • Jacoby, J.1
  • 48
    • 0003339692 scopus 로고
    • Ethical Behavior Among Marketing Researchers: An Assessment of Selected Demographic Characteristics
    • Kelley, S. W., Ferrell, O. C., and Skinner, S. J.: 1990, 'Ethical Behavior Among Marketing Researchers: An Assessment of Selected Demographic Characteristics', Journal of Business Ethics 9(8), 681-688.
    • (1990) Journal of Business Ethics , vol.9 , Issue.8 , pp. 681-688
    • Kelley, S.W.1    Ferrell, O.C.2    Skinner, S.J.3
  • 49
    • 0002779699 scopus 로고
    • Subliminal Embeds in Print Advertising: A Challenge to Advertising Ethics
    • Kelly, J. S.: 1979, 'Subliminal Embeds In Print Advertising: A Challenge to Advertising Ethics', Journal of Advertising 8(3), 20-24.
    • (1979) Journal of Advertising , vol.8 , Issue.3 , pp. 20-24
    • Kelly, J.S.1
  • 50
    • 77949917458 scopus 로고
    • Ethical Issues in Consumer Research: Consumer and Researcher Perspectives
    • Klein, J. G., and Craig Smith, N.: 1995, 'Ethical Issues In Consumer Research: Consumer and Researcher Perspectives', Advances in Consumer Research 22(1), 761-762.
    • (1995) Advances in Consumer Research , vol.22 , Issue.1 , pp. 761-762
    • Klein, J.G.1    Craig Smith, N.2
  • 54
    • 10844238851 scopus 로고    scopus 로고
    • Wrestling with Ethics
    • Kotler, P.: 2004, 'Wrestling with Ethics', Marketing Management 13(6), 30-35.
    • (2004) Marketing Management , vol.13 , Issue.6 , pp. 30-35
    • Kotler, P.1
  • 55
    • 0015083252 scopus 로고
    • Social Marketing: An Approach to Planned Social Change
    • Kotler, P., and Zaltman, G.: 1971, 'Social Marketing: An Approach to Planned Social Change', Journal of Marketing 35(3), 3-12.
    • (1971) Journal of Marketing , vol.35 , Issue.3 , pp. 3-12
    • Kotler, P.1    Zaltman, G.2
  • 56
    • 1442327242 scopus 로고    scopus 로고
    • Is There a Special E-Commerce Ethics?
    • Kracher, B., and Corritore, C. L.: 2004, 'Is there a Special E-Commerce Ethics?', Business Ethics Quarterly 14(1), 71-94.
    • (2004) Business Ethics Quarterly , vol.14 , Issue.1 , pp. 71-94
    • Kracher, B.1    Corritore, C.L.2
  • 57
    • 0002126502 scopus 로고
    • The Organizational Ethics of Advertising: Corporate and Agency Views
    • Krugman, D. M., and Ferrell, O. C.: 1981, 'The Organizational Ethics of Advertising: Corporate and Agency Views', Journal of Advertising 10(1), 21-48.
    • (1981) Journal of Advertising , vol.10 , Issue.1 , pp. 21-48
    • Krugman, D.M.1    Ferrell, O.C.2
  • 58
    • 84970169543 scopus 로고
    • Frameworks for Analyzing Marketing Ethics
    • Laczniak, G. R.: 1983: 'Frameworks for Analyzing Marketing Ethics, Journal of Macromarketing 3, 7-18.
    • (1983) Journal of Macromarketing , vol.3 , pp. 7-18
    • Laczniak, G.R.1
  • 59
    • 0033466127 scopus 로고    scopus 로고
    • Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers
    • Laczniak, G. R.: 1999, 'Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers', Journal of Public Policy and Marketing 18(1), 125-129.
    • (1999) Journal of Public Policy and Marketing , vol.18 , Issue.1 , pp. 125-129
    • Laczniak, G.R.1
  • 62
    • 33750848016 scopus 로고    scopus 로고
    • Normative Perspectives for Ethical and Socially Responsible Marketing
    • Laczniak, G. R., and Murphy, P. E.: 2006, 'Normative Perspectives for Ethical and Socially Responsible Marketing', Journal of Macromarketing 26(2), 154-177.
    • (2006) Journal of Macromarketing , vol.26 , Issue.2 , pp. 154-177
    • Laczniak, G.R.1    Murphy, P.E.2
  • 63
    • 0001512913 scopus 로고
    • Ethics of Business Students: Some Marketing Perspectives
    • Lane, J. C.: 1995, 'Ethics of Business Students: Some Marketing Perspectives', Journal of Business Ethics 14(7), 571-580.
    • (1995) Journal of Business Ethics , vol.14 , Issue.7 , pp. 571-580
    • Lane, J.C.1
  • 64
    • 0009431004 scopus 로고
    • An Ethical Base for Marketing Decision Making
    • Lantos, G. P.: 1986, 'An Ethical Base for Marketing Decision Making', Journal of Consumer Marketing 3(4), 5-10.
    • (1986) Journal of Consumer Marketing , vol.3 , Issue.4 , pp. 5-10
    • Lantos, G.P.1
  • 65
    • 84952494575 scopus 로고
    • Ethical Judgments of Sexual Appeals in Print Advertising
    • LaTour, M. S., and Henthorne, T. L.: 1994, Ethical Judgments of Sexual Appeals in Print Advertising, Journal of Advertising 23(3), 81-90.
    • (1994) Journal of Advertising , vol.23 , Issue.3 , pp. 81-90
    • Latour, M.S.1    Henthorne, T.L.2
  • 66
    • 84948206166 scopus 로고
    • Ethical Beliefs in Marketing Management: A Cross-Cultural Study
    • Lee, K.-H.: 1981, 'Ethical Beliefs in Marketing Management: A Cross-Cultural Study', European Journal of Marketing 15(1), 58-67.
    • (1981) European Journal of Marketing , vol.15 , Issue.1 , pp. 58-67
    • Lee, K.-H.1
  • 67
    • 0010101625 scopus 로고
    • Social Marketing: Confusion Compounded
    • Luck, D. J.: 1974, 'Social Marketing: Confusion Compounded', Journal of Marketing 38(4), 70-72.
    • (1974) Journal of Marketing , vol.38 , Issue.4 , pp. 70-72
    • Luck, D.J.1
  • 68
    • 0034635924 scopus 로고    scopus 로고
    • An Empirical Examination of Marketing Professionals' Ethical Behavior in Differing Situations
    • Lund, D. B.: 2000, 'An Empirical Examination of Marketing Professionals' Ethical Behavior in Differing Situations', Journal of Business Ethics 24(4), 331-342.
    • (2000) Journal of Business Ethics , vol.24 , Issue.4 , pp. 331-342
    • Lund, D.B.1
  • 69
    • 0346432524 scopus 로고    scopus 로고
    • Corporate Social Responsibility and Marketing: An Integrative Framework
    • Maignan, I., and Ferrell, O. C.: 2004, 'Corporate Social Responsibility and Marketing: An Integrative Framework', Journal of the Academy of Marketing Science 32(1), 3-19.
    • (2004) Journal of the Academy of Marketing Science , vol.32 , Issue.1 , pp. 3-19
    • Maignan, I.1    Ferrell, O.C.2
  • 70
    • 0031994909 scopus 로고    scopus 로고
    • An Integrated Model for Ethical Decisions in Marketing Research
    • Malhotra, N. K., and Miler, G. L.: 1998, 'An Integrated Model for Ethical Decisions in Marketing Research', Journal of Business Ethics 17(3), 263-280.
    • (1998) Journal of Business Ethics , vol.17 , Issue.3 , pp. 263-280
    • Malhotra, N.K.1    Miler, G.L.2
  • 71
    • 0346040163 scopus 로고    scopus 로고
    • Snipers, Stalkers, and Nibblers: Online Auction Business Ethics
    • Marcoux, A. M.: 2003, 'Snipers, Stalkers, and Nibblers: Online Auction Business Ethics', Journal of Business Ethics 46(2), 163-173.
    • (2003) Journal of Business Ethics , vol.46 , Issue.2 , pp. 163-173
    • Marcoux, A.M.1
  • 72
    • 45449105427 scopus 로고    scopus 로고
    • Commercializing Social Interaction: The Ethics of Stealth Marketing
    • Martin, K. D., and Smith, N. C.: 2008, 'Commercializing Social Interaction: The Ethics of Stealth Marketing', Journal of Public Policy and Marketing 27(1), 45-56.
    • (2008) Journal of Public Policy and Marketing , vol.27 , Issue.1 , pp. 45-56
    • Martin, K.D.1    Smith, N.C.2
  • 73
    • 51649153065 scopus 로고
    • An Empirical Investigation of a General Theory of Marketing Ethics
    • Mayo, M. A., and Marks, L. J.: 1990, 'An Empirical Investigation of a General Theory of Marketing Ethics', Journal of the Academy of Marketing Science 18(2), 163.
    • (1990) Journal of the Academy of Marketing Science , vol.18 , Issue.2 , pp. 163
    • Mayo, M.A.1    Marks, L.J.2
  • 74
    • 24344509435 scopus 로고    scopus 로고
    • Investigating UK Consumers' Unethical Attitudes and Behaviours
    • Mitchell, V.-W., and Ka Lun Chan, J.: 2002, 'Investigating UK Consumers' Unethical Attitudes and Behaviours', Journal of Marketing Management 18(1/2), 5-26.
    • (2002) Journal of Marketing Management , vol.18 , Issue.1-2 , pp. 5-26
    • Mitchell, V.-W.1    Ka Lun Chan, J.2
  • 75
    • 38249013017 scopus 로고
    • Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer
    • Muncy, J. A., and Vitell, S. J.: 1992, 'Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer', Journal of Business Research 24(4), 297-311.
    • (1992) Journal of Business Research , vol.24 , Issue.4 , pp. 297-311
    • Muncy, J.A.1    Vitell, S.J.2
  • 76
    • 33645777789 scopus 로고    scopus 로고
    • Marketing Ethics at the Millennium: Review, Reflections and Recommendations
    • N. E. Bowie (Ed.), Blackwell: Oxford
    • Murphy, P. E.: 2002, Marketing Ethics at the Millennium: Review, Reflections and Recommenndations', in N. E. Bowie (ed.), The Blackwell Guide to Business Ethics, (Blackwell, Oxford).
    • (2002) The Blackwell Guide to Business Ethics
    • Murphy, P.E.1
  • 77
    • 77949917990 scopus 로고    scopus 로고
    • Marketing Theory and Marketing Ethics: A Status Report
    • M. Baker and M. Saren (eds.), (Sage, London)
    • Murphy, P. E.: 2010, 'Marketing Theory and Marketing Ethics: A Status Report', in M. Baker and M. Saren (eds.), Marketing Theory (Sage, London).
    • (2010) Marketing Theory
    • Murphy, P.E.1
  • 78
    • 0000999017 scopus 로고
    • Marketing Ethics: A Review with Implications
    • (American Marketing, Chicago), B. N. Enis and J. Roering (eds.)
    • Murphy, P. E. and G. R. Laczniak: 1981, 'Marketing Ethics: A Review with Implications', in B. N. Enis and J. Roering (eds.), Review of Marketing (American Marketing, Chicago), pp. 251-266.
    • (1981) Review of Marketing , pp. 251-266
    • Murphy, P.E.1    Laczniak, G.R.2
  • 80
    • 33847109268 scopus 로고    scopus 로고
    • An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective
    • Murphy, P. E., Laczniak, G. R., and Wood, G.: 2007, 'An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective', European Journal of Marketing 41(1/2), 37-57.
    • (2007) European Journal of Marketing , vol.41 , Issue.1-2 , pp. 37-57
    • Murphy, P.E.1    Laczniak, G.R.2    Wood, G.3
  • 81
    • 0009255604 scopus 로고    scopus 로고
    • Marketing Ethics: Is There More to it Than the Utilitarian Approach?
    • Nantel, J., and Weeks, W. A.: 1996, 'Marketing Ethics: Is there more to it than the Utilitarian Approach?', European Journal of Marketing 30(5), 9-19.
    • (1996) European Journal of Marketing , vol.30 , Issue.5 , pp. 9-19
    • Nantel, J.1    Weeks, W.A.2
  • 82
    • 34548098681 scopus 로고    scopus 로고
    • Research on Marketing Ethics: A Systematic Review of the Literature
    • Nill, A., and Schibrowsky, J. A.: 2007, 'Research on Marketing Ethics: A Systematic Review of the Literature', Journal of Macromarketing 27(3), 256-273.
    • (2007) Journal of Macromarketing , vol.27 , Issue.3 , pp. 256-273
    • Nill, A.1    Schibrowsky, J.A.2
  • 83
    • 21644485821 scopus 로고    scopus 로고
    • Pop-Ups, Cookies, and Spam: Toward a Deeper Analysis of the Ethical Significance of Internet Marketing Practices
    • Palmer, D. E.: 2005, 'Pop-Ups, Cookies, and Spam: Toward a Deeper Analysis of the Ethical Significance of Internet Marketing Practices', Journal of Business Ethics 58(1-3), 271-280.
    • (2005) Journal of Business Ethics , vol.58 , Issue.1-3 , pp. 271-280
    • Palmer, D.E.1
  • 84
    • 0009453037 scopus 로고
    • What Are the Social and Ethical Responsibilities of Marketing Executives?
    • Patterson, J. M.: 1966, 'What Are the Social and Ethical Responsibilities of Marketing Executives?', Journal of Marketing 30(3), 12-15.
    • (1966) Journal of Marketing , vol.30 , Issue.3 , pp. 12-15
    • Patterson, J.M.1
  • 85
    • 33750278295 scopus 로고    scopus 로고
    • A Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics
    • Polonsky, M. J., and Whitelaw, P.: 2006, 'A Mulit-Dimensional Examination of Marketing Journal Rankings By North American Academics', Marketing Education Review 16(3), 59-72.
    • (2006) Marketing Education Review , vol.16 , Issue.3 , pp. 59-72
    • Polonsky, M.J.1    Whitelaw, P.2
  • 86
    • 33846116733 scopus 로고    scopus 로고
    • Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics
    • Ramsey, R., Marshall, G., Johnston, M., and Deeter-Schmelz, D.: 2007, 'Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics', Journal of Business Ethics 70(2), 191-207.
    • (2007) Journal of Business Ethics , vol.70 , Issue.2 , pp. 191-207
    • Ramsey, R.1    Marshall, G.2    Johnston, M.3    Deeter-Schmelz, D.4
  • 87
    • 0004048289 scopus 로고
    • Cambridge, MA: Belknap Press
    • Rawls, J.: 1971, A Theory of Justice, (Belknap Press, Cambridge, Mass).
    • (1971) A Theory of Justice
    • Rawls, J.1
  • 88
    • 0030243448 scopus 로고    scopus 로고
    • Consumer Ethics: An Empirical Investigation of the Ethical Beliefs of Austrian Consumers
    • Rawwas, M. Y. A.: 1996, 'Consumer Ethics: An Empirical Investigation of the Ethical Beliefs of Austrian Consumers', Journal of Business Ethics 15(9), 1009-1019.
    • (1996) Journal of Business Ethics , vol.15 , Issue.9 , pp. 1009-1019
    • Rawwas, M.Y.A.1
  • 89
    • 0346404543 scopus 로고    scopus 로고
    • Culture, Personality and Morality: A Typology of International Consumers' Ethical Beliefs
    • Rawwas, M. Y. A.: 2001, 'Culture, Personality and Morality: A typology of International Consumers' Ethical Beliefs', International Marketing Review 18(2), 188-209.
    • (2001) International Marketing Review , vol.18 , Issue.2 , pp. 188-209
    • Rawwas, M.Y.A.1
  • 90
    • 51249178469 scopus 로고
    • An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups
    • Reidenbach, R. E., Robin, D. P., and Dawson, L.: 1991, 'An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups', Journal of the Academy of Marketing Science 19(2), 83.
    • (1991) Journal of the Academy of Marketing Science , vol.19 , Issue.2 , pp. 83
    • Reidenbach, R.E.1    Robin, D.P.2    Dawson, L.3
  • 91
    • 0012489163 scopus 로고
    • Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing
    • Roberts, J. A.: 1995, 'Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing', Journal of Marketing Theory and Practice 3(4), 97-117.
    • (1995) Journal of Marketing Theory and Practice , vol.3 , Issue.4 , pp. 97-117
    • Roberts, J.A.1
  • 92
    • 0029692931 scopus 로고    scopus 로고
    • Will the Real Socially Responsible Consumer Please Step
    • Roberts, J. A.: 1996, 'Will the Real Socially Responsible Consumer Please Step', Business Horizons, 39(1), 79-83.
    • (1996) Business Horizons , vol.39 , Issue.1 , pp. 79-83
    • Roberts, J.A.1
  • 93
    • 0002907430 scopus 로고
    • Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application
    • Robin, D. P., and Reidenbach, R. E.: 1987, 'Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application', Journal of Marketing 51(1), 44-58.
    • (1987) Journal of Marketing , vol.51 , Issue.1 , pp. 44-58
    • Robin, D.P.1    Reidenbach, R.E.2
  • 94
    • 0029693092 scopus 로고    scopus 로고
    • The Perceived Importance of an Ethical Issue as an Influence on the Ethical Decision-Making of Ad Managers
    • Robin, D. P., Reidenbach, R. E., and Forrest, P. J.: 1996, 'The Perceived Importance of an Ethical Issue as an Influence on the Ethical Decision-making of Ad Managers', Journal of Business Research 35(1), 17-28.
    • (1996) Journal of Business Research , vol.35 , Issue.1 , pp. 17-28
    • Robin, D.P.1    Reidenbach, R.E.2    Forrest, P.J.3
  • 96
    • 18044364803 scopus 로고    scopus 로고
    • International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach
    • Saeed, M., Ahmed, Z. U., and Mukhtar, S.-M.: 2001,'International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach', Journal of Business Ethics 32(2), 127-142.
    • (2001) Journal of Business Ethics , vol.32 , Issue.2 , pp. 127-142
    • Saeed, M.1    Ahmed, Z.U.2    Mukhtar, S.-M.3
  • 97
    • 0040739546 scopus 로고    scopus 로고
    • Tobacco Targeting: The Ethical Complexity of Marketing to Minorities
    • Sautter, E. T., and Oretskin, N. A.: 1997, 'Tobacco Targeting: The Ethical Complexity of Marketing to Minorities', Journal of Business Ethics 16(10), 1011-1017.
    • (1997) Journal of Business Ethics , vol.16 , Issue.10 , pp. 1011-1017
    • Sautter, E.T.1    Oretskin, N.A.2
  • 99
    • 77949917835 scopus 로고    scopus 로고
    • Marketing-Ethik am Beginn des 2. Jahrtausends
    • Schlegelmilch, B. B., and Götze, E.: 1999, 'Marketing-Ethik am Beginn des 2. Jahrtausends', Marketing ZFP 1, 25-37.
    • (1999) Marketing ZFP , vol.1 , pp. 25-37
    • Schlegelmilch, B.B.1    Götze, E.2
  • 100
    • 0040688029 scopus 로고    scopus 로고
    • Are We Teaching Ethics in Marketing? A Survey of Students' Attitudes and Perceptions
    • Shannon, J. R., and Berl, R. L.: 1997, 'Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions', Journal of Business Ethics 16(10), 1059-1075.
    • (1997) Journal of Business Ethics , vol.16 , Issue.10 , pp. 1059-1075
    • Shannon, J.R.1    Berl, R.L.2
  • 101
    • 33750230482 scopus 로고    scopus 로고
    • Ethics in Consumer Choice: A Multivariate Modelling Approach
    • Shaw, D., and Shiu, E.: 2003, 'Ethics in Consumer Choice: A Multivariate Modelling Approach', European Journal of Marketing 37(10), 1485-1498.
    • (2003) European Journal of Marketing , vol.37 , Issue.10 , pp. 1485-1498
    • Shaw, D.1    Shiu, E.2
  • 102
    • 0141840255 scopus 로고    scopus 로고
    • The Contribution of Ethical Obligation and Self-Identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers
    • Shaw, D., Shiu, E., and Clarke, I.: 2000, 'The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers', Journal of Marketing Management 16(8), 879-894.
    • (2000) Journal of Marketing Management , vol.16 , Issue.8 , pp. 879-894
    • Shaw, D.1    Shiu, E.2    Clarke, I.3
  • 103
    • 34948887154 scopus 로고    scopus 로고
    • The Role of Moral Intensity and Personal Moral Philosophies in the Ethical Decision Making of Marketers: A Cross-Cultural Comparison of China and the United States
    • Singh, J. J., Vitell, S. J., Al-Khatib, J., and Clark, I.: 2007, 'The Role of Moral Intensity and Personal Moral Philosophies in the Ethical Decision Making of Marketers: A Cross-Cultural Comparison of China and the United States', Journal of International Marketing 15(2), 86-112.
    • (2007) Journal of International Marketing , vol.15 , Issue.2 , pp. 86-112
    • Singh, J.J.1    Vitell, S.J.2    Al-Khatib, J.3    Clark, I.4
  • 104
    • 0034287764 scopus 로고    scopus 로고
    • Some Important Factors Underlying Ethical Decision Making of Managers in Thailand
    • Singhapakdi, A., Salyachivin, S., Virakul, B., and Veerayangkur, V.: 2000, 'Some Important Factors Underlying Ethical Decision Making of Managers in Thailand', Journal of Business Ethics 27(3), 271-284.
    • (2000) Journal of Business Ethics , vol.27 , Issue.3 , pp. 271-284
    • Singhapakdi, A.1    Salyachivin, S.2    Virakul, B.3    Veerayangkur, V.4
  • 105
    • 51649147296 scopus 로고
    • Research Note: Selected Factors Influencing Marketers' Deontological Norms
    • Singhapakdi, A., and Vitell Jr, S. J.: 1991, 'Research Note: Selected Factors Influencing Marketers' Deontological Norms', Journal of the Academy of Marketing Science 19(1), 37.
    • (1991) Journal of the Academy of Marketing Science , vol.19 , Issue.1 , pp. 37
    • Singhapakdi, A.1    Vitell Jr., S.J.2
  • 107
    • 0030191354 scopus 로고    scopus 로고
    • Moral Intensity and Ethical Decision-Making of Marketing Professionals
    • Singhapakdi, A., Vitell, S. J., and Kraft, K. L.: 1996), 'Moral Intensity and Ethical Decision-Making of Marketing Professionals', Journal of Business Research 36(3), 245-255.
    • (1996) Journal of Business Research , vol.36 , Issue.3 , pp. 245-255
    • Singhapakdi, A.1    Vitell, S.J.2    Kraft, K.L.3
  • 108
    • 84948196345 scopus 로고
    • A Cross-Cultural Study of Moral Philosophies, Ethical Perceptions and Judgements
    • Singhapakdi, A., Vitell, S. J., and Leelakulthanit, O.: 1994, 'A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgements', International Marketing Review 11(6), 65-78.
    • (1994) International Marketing Review , vol.11 , Issue.6 , pp. 65-78
    • Singhapakdi, A.1    Vitell, S.J.2    Leelakulthanit, O.3
  • 109
    • 37749036700 scopus 로고    scopus 로고
    • Well-Being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
    • Sirgy, M. J., and Lee, D.-J.: 2008, 'Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms', Journal of Business Ethics 77(4), 377-403.
    • (2008) Journal of Business Ethics , vol.77 , Issue.4 , pp. 377-403
    • Sirgy, M.J.1    Lee, D.-J.2
  • 111
    • 0035402341 scopus 로고    scopus 로고
    • Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics
    • Smith, N. C.: 2001, 'Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics', Journal of Business Ethics, 32(1), 3-18.
    • (2001) Journal of Business Ethics , vol.32 , Issue.1 , pp. 3-18
    • Smith, N.C.1
  • 112
    • 0032394480 scopus 로고    scopus 로고
    • Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation
    • Sparks, J. R., and Hunt, S. D.: 1998, 'Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation', Journal of Marketing 62(2), 92-109.
    • (1998) Journal of Marketing , vol.62 , Issue.2 , pp. 92-109
    • Sparks, J.R.1    Hunt, S.D.2
  • 113
    • 0035846460 scopus 로고    scopus 로고
    • Ethical Issues in Electronic Commerce
    • Stead, B. A., and Gilbert, J.: 2001, 'Ethical Issues in Electronic Commerce', Journal of Business Ethics 34(2), 75-85.
    • (2001) Journal of Business Ethics , vol.34 , Issue.2 , pp. 75-85
    • Stead, B.A.1    Gilbert, J.2
  • 114
    • 0040687966 scopus 로고
    • The Behavior of the NCAA: A Question of Ethics
    • Stieber, J.: 1991, 'The Behavior of the NCAA: A Question of Ethics', Journal of Business Ethics 10(6), 445-449.
    • (1991) Journal of Business Ethics , vol.10 , Issue.6 , pp. 445-449
    • Stieber, J.1
  • 115
    • 0001072494 scopus 로고
    • Perceived Common Myths and Unethical Practices Among Direct Marketing Professionals
    • Storholm, G., and Friedman, H.: 1989, 'Perceived Common Myths and Unethical Practices Among Direct Marketing Professionals', Journal of Business Ethics 8(12), 975-979.
    • (1989) Journal of Business Ethics , vol.8 , Issue.12 , pp. 975-979
    • Storholm, G.1    Friedman, H.2
  • 116
    • 0038020625 scopus 로고    scopus 로고
    • Perceptual Differences of Marketing Journals: A Worldwide Perspective
    • Theoharakis, V., and Hirst, A.: 2002, 'Perceptual Differences of Marketing Journals: A Worldwide Perspective', Marketing Letters 13(4), 389-402.
    • (2002) Marketing Letters , vol.13 , Issue.4 , pp. 389-402
    • Theoharakis, V.1    Hirst, A.2
  • 118
    • 0002966723 scopus 로고
    • Ethics in Advertising: Ideological Correlates of Consumer Perceptions
    • Treise, D., Weigold, M. F., Conna, J., and Garrison, H.: 1994, 'Ethics in Advertising: Ideological Correlates of Consumer Perceptions', Journal of Advertising, 23(3), 59-69.
    • (1994) Journal of Advertising , vol.23 , Issue.3 , pp. 59-69
    • Treise, D.1    Weigold, M.F.2    Conna, J.3    Garrison, H.4
  • 119
    • 33747115008 scopus 로고    scopus 로고
    • Taking Care of Business: Selecting the Best Periodical Database for Your Business Patrons
    • Trucker, J. C.: 2006, 'Taking Care of Business: Selecting the Best Periodical Database for Your Business Patrons', Journal of Business and Finance Librarianship 11(4), 23-44.
    • (2006) Journal of Business and Finance Librarianship , vol.11 , Issue.4 , pp. 23-44
    • Trucker, J.C.1
  • 120
    • 0001223777 scopus 로고
    • Business Ethics: A Literature Review with a Focus on Marketing Ethics
    • Tsalikis, J., and Fritzsche, D. J.: 1989, 'Business Ethics: A Literature Review with a Focus on Marketing Ethics', Journal of Business Ethics 8(9), 695-743.
    • (1989) Journal of Business Ethics , vol.8 , Issue.9 , pp. 695-743
    • Tsalikis, J.1    Fritzsche, D.J.2
  • 121
    • 18744414107 scopus 로고
    • Why a Marketing Research Code of Ethics?
    • Twedt, D. W.: 1963, 'Why A Marketing Research Code of Ethics?', Journal of Marketing 27(4), 48-50.
    • (1963) Journal of Marketing , vol.27 , Issue.4 , pp. 48-50
    • Twedt, D.W.1
  • 122
    • 0001541921 scopus 로고
    • Consumer Ethics: An Investigation of the Ethical Beliefs of Elderly Consumers
    • Vitell, S. J., Lumpkin, J. R., and Rawwas, M. Y. A.: 1991, 'Consumer Ethics: An Investigation of the Ethical Beliefs of Elderly Consumers', Journal of Business Ethics 10(5), 365-375.
    • (1991) Journal of Business Ethics , vol.10 , Issue.5 , pp. 365-375
    • Vitell, S.J.1    Lumpkin, J.R.2    Rawwas, M.Y.A.3
  • 123
    • 0001323450 scopus 로고
    • Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgements of the Final Consumer
    • Vitell, S. J., and Muncy, J.: 1992, 'Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgements of the Final Consumer', Journal of Business Ethics 11(8), 585-597.
    • (1992) Journal of Business Ethics , vol.11 , Issue.8 , pp. 585-597
    • Vitell, S.J.1    Muncy, J.2
  • 124
    • 33846052563 scopus 로고
    • Marketing Norms: The Influence of Personal Moral Philosophies and Organizational Ethical Culture
    • Vitell, S. J., Rallapalli, K. C., and Singhapakdi, A.: 1993, 'Marketing Norms: The Influence of Personal Moral Philosophies and Organizational Ethical Culture', Journal of the Academy of Marketing Science 21(4), 331.
    • (1993) Journal of the Academy of Marketing Science , vol.21 , Issue.4 , pp. 331
    • Vitell, S.J.1    Rallapalli, K.C.2    Singhapakdi, A.3
  • 125
    • 34548056037 scopus 로고    scopus 로고
    • Marketing Ethics - An Overview
    • Whysall, P.: 2000, 'Marketing Ethics - An Overview', Marketing Review1(2), 175.
    • (2000) Marketing Review , vol.1 , Issue.2 , pp. 175
    • Whysall, P.1
  • 126
    • 17144399297 scopus 로고    scopus 로고
    • The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students
    • Yoo, B., and Donthu, N.: 2002, 'The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students', Journal of Marketing Education 24(2), 92-103.
    • (2002) Journal of Marketing Education , vol.24 , Issue.2 , pp. 92-103
    • Yoo, B.1    Donthu, N.2
  • 127
    • 0039016077 scopus 로고    scopus 로고
    • Assessing the Quality Ranking of the Journal of Advertising 1986-1997
    • Zinkhan, G. M., and Leigh, T. W.: 1999, 'Assessing the Quality Ranking of the Journal of Advertising 1986-1997. Journal of Advertising, 28(2), 51-70.
    • (1999) Journal of Advertising , vol.28 , Issue.2 , pp. 51-70
    • Zinkhan, G.M.1    Leigh, T.W.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.