Culture, personality and morality - A typology of international consumers' ethical beliefs

International Marketing Review

Volumn 18, Issue 2, 2001, Pages 188-209

  Rawwas, Mohammed Y A ^a  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

Consumer behaviour; Ethics; International marketing; National cultures

Indexed keywords

EID: 0346404543     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330110390006     Document Type: Article

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