International marketing ethics from an Islamic perspective: A value-maximization approach

Journal of Business Ethics

Volumn 32, Issue 2, 2001, Pages 127-142

  Saeed, Mohammad ^a   Ahmed, Zafar U ^a   Mukhtar, Syeda Masooda ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Corporate responsibility; Corruption; Ethical behavior; Ethics; International marketing; Islam; Marketing mix; Regulatory institutions; Value maximization

Indexed keywords

EID: 18044364803     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1010718817155     Document Type: Article

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