An integrated model for ethical decisions in marketing research

Journal of Business Ethics

Volumn 17, Issue 3, 1998, Pages 263-280

  Malhotra, Naresh K ^a,c   Miller, Gina L ^b,c  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT ASHEVILLE   (United States)

^c GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Decision making; Ethics; Marketing; Marketing research

Indexed keywords

EID: 0031994909     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1005711311426     Document Type: Article

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