Voluntary codes of ethical conduct: Group membership salience and globally integrated marketing communications perspectives

Journal of Macromarketing

Volumn 27, Issue 3, 2007, Pages 289-302

  Grein, Andreas F ^a   Gould, Stephen J ^a  

^a NONE

Author keywords

Codes of conduct; Marketing ethics

Indexed keywords

EID: 34548085986     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146707302803     Document Type: Conference Paper

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