Marketing ethics: is there more to it than the utilitarian approach?

European Journal of Marketing

Volumn 30, Issue 5, 1996, Pages 9-19

  Nantel, Jacques ^a   Weeks, William A ^b  

^a HEC MONTRÉAL   (Canada)

^b BAYLOR UNIVERSITY   (United States)

Author keywords

Consumers; Deontology; Ethics; Marketing

Indexed keywords

EID: 0009255604     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610118713     Document Type: Article

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