-
1
-
-
0040968110
-
Advertising Age
-
April 15
-
Advertising Age (2001), "Agency Report," (April 15) [available at http://adage.com/dataplace/agency_report.html].
-
(2001)
Agency Report
-
-
-
2
-
-
0033481263
-
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
-
Alden, Dana L., Jan-Benedict E.M. Steenkamp, and Rajeev Batra (1999), "Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture," Journal of Marketing, 63 (1), 75-87.
-
(1999)
Journal of Marketing
, vol.63
, Issue.1
, pp. 75-87
-
-
Alden, D.L.1
Steenkamp, J.-B.E.M.2
Batra, R.3
-
3
-
-
0039189214
-
Twenty-one ideas for the twenty-first century,
-
August 30
-
BusinessWeek (1999), "Twenty-One Ideas for the Twenty-First Century," (August 30), 78-162.
-
(1999)
BusinessWeek
, pp. 78-162
-
-
-
4
-
-
0040373825
-
Best practices for cross-cultural/cross-country qualitative research, or what planet are we on, anyway?
-
New York (October)
-
Daume, Hal (1998), "Best Practices for Cross-Cultural/Cross-Country Qualitative Research, or What Planet Are We on, Anyway?" paper presented at Advertising Research Foundation Workshops, New York (October).
-
(1998)
Advertising Research Foundation Workshops
-
-
Daume, H.1
-
5
-
-
77956466970
-
Standardized multinational advertising: The influencing factors
-
Duncan, Tom and Jyotika Ramaprasad (1995), "Standardized Multinational Advertising: The Influencing Factors," Journal of Advertising, 24 (3), 55-68.
-
(1995)
Journal of Advertising
, vol.24
, Issue.3
, pp. 55-68
-
-
Duncan, T.1
Ramaprasad, J.2
-
6
-
-
0039189213
-
Advertising: Battle of the brand
-
June 13
-
The Economist (1998), "Advertising: Battle of the Brand," (June 13), 63.
-
(1998)
The Economist
, pp. 63
-
-
-
7
-
-
0039781648
-
Advertising: Two agencies reorganize, three enter deals and two align
-
March 9
-
Elliott, Stuart (2000), "Advertising: Two Agencies Reorganize, Three Enter Deals and Two Align," New York Times, (March 9), 11.
-
(2000)
New York Times
, pp. 11
-
-
Elliott, S.1
-
9
-
-
0033481637
-
The dark side of long-term relationships in marketing services
-
Grayson, Kent and Tim Ambler (1999), "The Dark Side of Long-Term Relationships in Marketing Services," Journal of Marketing, 36 (1), 132-41.
-
(1999)
Journal of Marketing
, vol.36
, Issue.1
, pp. 132-141
-
-
Grayson, K.1
Ambler, T.2
-
10
-
-
84906102495
-
Strategic responses to market globalization among advertising agencies
-
Grein, Andrea and Robert Ducoffe (1998), "Strategic Responses to Market Globalization Among Advertising Agencies," International Journal of Advertising, 17 (3), 301-19.
-
(1998)
International Journal of Advertising
, vol.17
, Issue.3
, pp. 301-319
-
-
Grein, A.1
Ducoffe, R.2
-
11
-
-
0039781638
-
The A, B, Cs of advertising management: Perceptions and practices of managers in Chile, Japan, and the United States
-
May
-
Griffin, Tom, David McArthur, Toshio Yamaki, and Pedro Hidalgo (1998a), "The A, B, Cs of Advertising Management: Perceptions and Practices of Managers in Chile, Japan, and the United States," International Journal of Advertising, 17 (May), 169-87.
-
(1998)
International Journal of Advertising
, vol.17
, pp. 169-187
-
-
Griffin, T.1
McArthur, D.2
Yamaki, T.3
Hidalgo, P.4
-
12
-
-
0040968104
-
Ad agencies' performance and role in providing communication services in Chile, Japan, and the United States
-
September
-
_, _, _, and _ (1998b), "Ad Agencies' Performance and Role in Providing Communication Services in Chile, Japan, and the United States," Journal of Advertising Research, 39 (September), 65-75.
-
(1998)
Journal of Advertising Research
, vol.39
, pp. 65-75
-
-
-
14
-
-
0007877814
-
Exploring a new typology of advertising appeals: Basic versus social, emotional advertising in a global setting
-
May
-
Huang, Ming-Hui (1998), "Exploring a New Typology of Advertising Appeals: Basic Versus Social, Emotional Advertising in a Global Setting," International Journal of Advertising, 17 (May), 145-68.
-
(1998)
International Journal of Advertising
, vol.17
, pp. 145-168
-
-
Huang, M.-H.1
-
15
-
-
0040968100
-
-
master's thesis, Department of Advertising, The University of Texas at Austin
-
Jeong, Jaeseok (1999), "Global Trends Among Advertising Agencies in the 1990's," master's thesis, Department of Advertising, The University of Texas at Austin.
-
(1999)
Global Trends Among Advertising Agencies in the 1990's
-
-
Jeong, J.1
-
17
-
-
33845759487
-
Editorial: Emerging trends
-
Kover, Arthur J. (1999), "Editorial: Emerging Trends," Journal of Advertising Research, 39 (5), 5.
-
(1999)
Journal of Advertising Research
, vol.39
, Issue.5
, pp. 5
-
-
Kover, A.J.1
-
18
-
-
4243557878
-
Agencies beef up brand research to identify customer preferences
-
March 9
-
Kranhold, Kathryn (2000), "Agencies Beef Up Brand Research To Identify Customer Preferences," The Wall Street Journal, (March 9), B14.
-
(2000)
The Wall Street Journal
-
-
Kranhold, K.1
-
19
-
-
0039189210
-
Perspectives on global media
-
American Academy of Advertising Preconference, Newport, RI (April 14)
-
Margulis, Les (2000), "Perspectives on Global Media," paper presented at The Global Best Practices Roundtable, American Academy of Advertising Preconference, Newport, RI (April 14).
-
(2000)
The Global Best Practices Roundtable
-
-
Margulis, L.1
-
21
-
-
0040373811
-
-
Department of Advertising, The University of Texas at Austin (April).
-
Plummer, Joseph T. (1997), "Global Brand Equity," paper presented at Department of Advertising, The University of Texas at Austin (April).
-
(1997)
Global Brand Equity
-
-
Plummer, J.T.1
-
22
-
-
85006551142
-
Advertising into the next millennium
-
Ranchhod, Ashok (1998), "Advertising into the Next Millennium," International Journal of Advertising, 17 (4), 427-46.
-
(1998)
International Journal of Advertising
, vol.17
, Issue.4
, pp. 427-446
-
-
Ranchhod, A.1
-
23
-
-
0040373820
-
-
International Advertising Association (March)
-
Roberts, Marilyn, Joe Pisani, et al. (2000). "Global Best Practices," paper presented to International Advertising Association, (March).
-
(2000)
Global Best Practices
-
-
Roberts, M.1
Pisani, J.2
-
24
-
-
0039781643
-
Ad agencies go global in Frenzy of alliances
-
November 22
-
Segawa, N. (1999), "Ad Agencies Go Global in Frenzy of Alliances," The Nikkei Weekly, (November 22), 1-3.
-
(1999)
The Nikkei Weekly
, pp. 1-3
-
-
Segawa, N.1
-
26
-
-
0039781642
-
Whatever happened to globalization?
-
September
-
Sorrell, Martin (1999)," Whatever Happened to Globalization?" Fast Company, 27 (September), 227-36.
-
(1999)
Fast Company
, vol.27
, pp. 227-236
-
-
Sorrell, M.1
-
27
-
-
0040373817
-
-
lecture given at Design & Art Direction President's Lecture series, (September 20)
-
_ (2000), "Beans to Pearls - The Beginning of the End of Either/Or," lecture given at Design & Art Direction President's Lecture series, (September 20) [available at http://www.wpp.com/wpp/ marketing/podium/beans.html].
-
(2000)
Beans to Pearls - The Beginning of the End of Either/Or
-
-
-
29
-
-
0039189211
-
Bates drives mercedes closer to its goal
-
October
-
Sutter, Mary (2000), "Bates Drives Mercedes Closer to Its Goal," AdAgeGlobal, (October), 38.
-
(2000)
AdAgeGlobal
, pp. 38
-
-
Sutter, M.1
-
30
-
-
0039781647
-
What will the 'Big Bang' in the Japanese advertising world bring about? The impact of globalization and the Japanese advertising industry
-
Tokyo: Dentsu Publications, (September 20)
-
Tanaka, Hiroshi (2000), "What Will the 'Big Bang' in the Japanese Advertising World Bring About? The Impact of Globalization and the Japanese Advertising Industry," in Japan 2000 Marketing and Advertising Yearbook. Tokyo: Dentsu Publications, (September 20) [available at http://wwwldentsu.co.jp/eng/g/g_2_2a.html].
-
(2000)
Japan 2000 Marketing and Advertising Yearbook
-
-
Tanaka, H.1
-
31
-
-
0009897893
-
The relationship between mass media availability and multicountry diffusion of consumer products
-
Tellefsen, Thomas and Hirokazu Takada (1999), "The Relationship Between Mass Media Availability and Multicountry Diffusion of Consumer Products," Journal of International Marketing, 7 (1), 77-96.
-
(1999)
Journal of International Marketing
, vol.7
, Issue.1
, pp. 77-96
-
-
Tellefsen, T.1
Takada, H.2
-
32
-
-
0033237527
-
Trying to be cosmopolitan
-
Thompson, Craig J. and Siok-Kuan Tambyah (1999), "Trying to Be Cosmopolitan," Journal of Consumer Research, 26 (3), 214-41.
-
(1999)
Journal of Consumer Research
, vol.26
, Issue.3
, pp. 214-241
-
-
Thompson, C.J.1
Tambyah, S.-K.2
-
33
-
-
0040373748
-
Advertiser risk-orientation and the opinions and practices of advertising managers
-
West, Douglas C., Adrian Sargeant, and Alan Miciak (1999), "Advertiser Risk-Orientation and the Opinions and Practices of Advertising Managers," International Journal of Advertising, 18 (1), 51-71.
-
(1999)
International Journal of Advertising
, vol.18
, Issue.1
, pp. 51-71
-
-
West, D.C.1
Sargeant, A.2
Miciak, A.3
|