Using the weapons you have: The role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products

Journal of Product Innovation Management

Volumn 27, Issue 2, 2010, Pages 161-178

  Debruyne, Marion ^a   Frambach, Ruud T ^b   Moenaert, Rudy ^c  

^a VLERICK BUSINESS SCHOOL   (Belgium)

^b VU UNIVERSITY AMSTERDAM   (Netherlands)

^c TILBURG UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS GAMES; DECISION MAKERS; MANAGERIAL DECISION; NEW PRODUCT; NEW PRODUCT INTRODUCTIONS; REACTION BEHAVIOR; SUFFICIENT CONDITIONS;

COMPETITION; MOTIVATION; PRODUCT LIABILITY;

DECISION MAKING;

EID: 77249086150     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00708.x     Document Type: Article

References (78)

1. Audia, P.G., Locke, A.E. Smith, K.G. (2000). The Paradox of Success: An Archival and a Laboratory Study of Strategic Persistence Following Radical Environmental Change. Academy of Management Journal 43 (5) : 837 853.
2. Barr, P.S. (1998). Adapting to Unfamiliar Environmental Events: A Look at the Evolution of Interpretation and Its Role in Strategic Change Literature. Organization Science 9 (6) : 644 669.
3. Baron, R.M. Kenny, D.A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations. Journal of Personality and Social Psychology 51 (6) : 1173 1182.
4. Bazerman, M.H. (1994). Judgment in Managerial Decision Making. San Francisco : John Wiley and Sons.
5. Boeker, W. (1997). Strategic Change: The Influence of Managerial Characteristics and Organizational Growth. Academy of Management Journal 40 (1) : 152 170.
6. Boulding, W. Staelin, R. (1993). A Look on the Cost Side: Market Share and the Competitive Environment. Marketing Science 12 (2) : 144 166.
7. Boulding, W. Staelin, R. (1995). Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending. Marketing Science 14 (3) : G222 G236.
8. Bowman, D. Gatignon, H. (1995). Determinants of Competitor Response Time to a New Product Introduction. Journal of Marketing Research 32 : 42 53.
9. Chandrashekaran, M., Mehta, R., Chandrashekaran, R. Grewal, R. (1999). Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation. Journal of Marketing Research 36 : 95 112.
10. Chattopadhyay, P., Glick, W.H. Huber, G.P. (2001). Organizational Action in Response to Threats and Opportunities. Academy of Management Journal 44 (5) : 937 955.
11. Chen, M. (1996). Competitor Analysis and Inter-firm Rivalry: Toward a Theoretical Integration. Academy of Management Review 21 (1) : 100 134.
12. Chen, M. Miller, D. (1994). Competitive Attack, Retaliation and Performance: An Expectancy-Valence Framework. Strategic Management Journal 15 : 85 102.
13. Chen, M., Smith, K.G. Grimm, C.M. (1992). Action Characteristics as Predictors of Competitive Responses. Management Science 38 (3) : 439 455.
14. Christensen, C.M. Bower, J.L. (1996). Customer Power, Strategic Investment, and the Failure of Leading Firms. Strategic Management Journal 17 : 197 218.
15. Clark, B.H. Montgomery, D.B. (1998). Deterrence, Reputations, and Competitive Cognition. Management Science 44 (1) : 62 82.
16. Clark, B.H. Montgomery, D.B. (1999). Managerial Identification of Competitors. Journal of Marketing 63 (3) : 67 83.
17. Cohen, W.M. Levinthal, D.A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly 35 (1) : 128 152.
18. Daft, R.L. Weick, K.E. (1984). Toward a Model of Organizations as Interpretation Systems. Academy of Management Review 9 (2) : 284 295.
19. Day, G.S. Nedungadi, P. (1994). Managerial Representations of Competitive Advantage. Journal of Marketing 58 : 31 44.
20. Day, G.S. Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing 52 : 1 20 (April).
21. Denison, D.R., Dutton, J.E., Kahn, J.A. Hart, S.L. (1996). Organizational Context and the Interpretation of Strategic Issues: A Note on CEOs Interpretations of Foreign Investment. Journal of Management Studies 33 (4) : 453 474.
22. Dierickx, I. Cool, K. (1989). Asset Stock Accumulation and Sustainability of Competitive Advantage. Management Science 35 (12) : 1504 1513.
23. Dutton, J.E. Duncan, R.B. (1987). The Creation of Momentum for Change through the Process of Strategic Issue Diagnosis. Strategic Management Journal 8 : 279 295.
24. Ferrier, W.J. (2001). Navigating the Competitive Landscape: The Drivers and Consequences of Competitive Aggressiveness. Academy of Management Journal 44 (4) : 858 877.
25. Ferrier, W.J., Smith, K.G. Grimm, C.M. (1999). The Role of Competitive Action in Market Share Erosion and Industry Dethronement: A Study of Industry Leaders and Challengers. Academy of Management Journal 42 (4) : 372 388.
26. Fornell, C. Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research 18 : 39 50 (February).
27. Garg, V.K., Walters, B.A. Priem, R.L. (2003). Chief Executive Scanning Emphases, Environmental Dynamism, and Manufacturing Performance. Strategic Management Journal 24 : 725 744.
28. Gatignon, H. (1987). Strategic Studies in Markstrat. Journal of Business Research 15 : 469 480.
29. Gatignon, H. Xuereb, J.-M. (1997). Strategic Orientation of the Firm and New Product Performance. Journal of Marketing Research 34 : 77 90.
30. Gatignon, H., Robertson, T.S. Fein, A.J. (1997). Incumbent Defense Strategies against New Product Entry. International Journal of Research in Marketing 14 (2) : 163 176.
31. Gerbing, D.W. Anderson, J.C. (1988). An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment. Journal of Marketing Research 25 : 186 192 (May).
32. Gilbert, C.G. (2005). Unbundling the Structure of Inertia: Resource versus Routine Rigidity. Academy of Management Journal 48 (5) : 741 763.
33. Ginsberg, A. Venkatraman, N. (1992). Investing in New Information Technology: The Role of Competitive Posture and Issue Diagnosis. Strategic Management Journal 13 : 37 53.
34. Ginsberg, A. Venkatraman, N. (1995). Institutional Initiatives for Technological Change: From Issue Interpretation to Strategic Choice. Organization Studies 16 (3) : 425 448.
35. Glazer, R., Steckel, J.H. Winer, R.S. (1989). The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Empirical Evidence. Marketing Science 8 (1) : 18 34.
36. Glazer, R., Steckel, J.H. Winer, R.S. (1990). Judgmental Forecasts in a Competitive Environment: Rational versus Adaptive Expectations. International Journal of Forecasting 6 : 149 162.
37. Glazer, R., Steckel, J.H. Winer, R.S. (1992). Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance. Management Science 38 (2) : 212 226.
38. Greene, W.H. (2000). Econometric Analysis 4th ed Upper Saddle River, NJ : Prentice-Hall.
39. Griffin, A. (1997). Drivers of NPD Success: The 1997 PDMA Report. Chicago : Product Development Management Association.
40. Heck, R.H. Thomas, S.L. (2000). An Introduction to Multilevel Modeling Techniques. Philadelphia : Lawrence Erlbaum Associates.
41. Heil, O.P. Walters, R.G. (1993). Explaining Competitive Reactions to New Products: An Empirical Signaling Study. Journal of Product Innovation Management 10 : 53 65.
42. Hox, J.J. (1995). Applied Multilevel Analysis. Amsterdam : TT-Publications.
43. Hsiao, C. (2003). Analysis of Panel Data 2nd ed Cambridge, UK : Cambridge University Press.
44. Kaplan, D. (2000). Structural Equation Modeling - Foundations and Extensions. Thousand Oaks, CA : Advanced Quantitative Techniques in the Social Sciences Series, Sage Publications.
45. Kelly, D. Amburgey, T.L. (1991). Organizational Inertia and Momentum: A Dynamic Model of Strategic Change. Academy of Management Journal 34 : 591 612.
46. Keppel, G. (1991). Design and Analysis, a Researcher's Handbook. Upper Saddle River, NJ : Prentice-Hall.
47. Kerlinger, F.N. Lee, H.B. (2000). Foundations of Behavioral Research, 4th ed. Orlando : Harcourt College Publishers.
48. Ketchen, D.J. Palmer, T.B. (1999). Strategic Responses to Poor Organizational Performance: A Test of Competing Perspectives. Journal of Management 25 : 683 706.
49. Kinnear, T.C. Klammer, S.K. (1987). Management Perspectives on Markstrat: The GE Experience and Beyond. Journal of Business Research 15 : 491 501.
50. Klemz, B.R. Gruca, T.S. (2001). Managerial Assessment of Potential Entrants: Processes and Pitfalls. International Journal of Research in Marketing 18 : 37 51.
51. Kuester, S., Homburg, C. Robertson, T.S. (1999). Retaliatory Behaviour to New Product Entry. Journal of Marketing 63 : 90 106 (October).
52. Lukas, B.A. Ferrell, O.C. (2000). The Effect of Market Orientation on Product Innovation. Journal of the Academy of Marketing Science 28 (2) : 239 247.
53. MacMillan, I., McCaffery, M.L. Van Wijk, G. (1985). Competitor's Responses to Easily Imitated New Products - Exploring Commercial Banking Product Introductions. Strategic Management Journal 6 : 75 86.
54. Malter, A.J. Dickson, P.R. (2001). The Effect of Individual Learning on Competitive Decision-Making and Firm Performance. International Journal of Research in Marketing 18 : 99 107.
55. Marinova, D. (2004). Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition. Journal of Marketing 68 : 1 20 (July).
56. Martens, L.L. Kambil, A. (1999). Looking Back and Thinking Ahead: Effects of Prior Success on Managers' Interpretations of New Information Technologies. Academy of Management Journal 42 (6) : 652 661.
57. McLelland, G.H. Judd, C.M. (1993). Statistical Difficulties of Detecting Interactions and Moderator Effects. Psychological Bulletin 114 : 376 390.
58. Mishina, Y., Pollack, T.G. Porac, J.F. (2004). Are More Resources Always Better for Growth? Resource Stickiness in Market and Product Expansion. Strategic Management Journal 25 : 1179 1197.
59. Mittal, V., Ross, W.T. Tsiros, M. (2002). The Role of Issue Valence and Issue Capability in Determining Effort Investment. Journal of Marketing Research 39 : 455 468 (November).
60. Montgomery, D.B., Moore, M.C. Urbany, J.E. (2005). Reasoning about Competitive Reactions: Evidence from Executives. Marketing Science 24 (1) : 138 149.
61. Mullins, J.W. Walker, O.C. (1996). Competency, Prior Performance, Opportunity Framing, and Competitive Response: Exploring Some Behavioral Decision Theory Concepts. Marketing Letters 7 (2) : 147 162.
62. Muthen, B.O. (1994). Multilevel Covariance Structure Analysis. Sociological Methods and Research 22 (3) : 376 398.
63. Narver, J.C. Slater, S.F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing 54 : 20 35 (October).
64. Nohria, N. Gulati, R. (1996). Is Slack Good or Bad for Innovation? Academy of Management Journal 39 (5) : 1245 1264.
65. Ocasio, W. (1997). Towards an Attention-Based View of the Firm. Strategic Management Journal 18 : 187 206.
66. Prabhu, J. Stewart, D.W. (2001). Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth. Journal of Marketing Research 38 : 62 72 (February).
67. Robertson, T.S., Eliashberg, J. Rymon, T. (1995). New Product Announcement Signals and Incumbent Reactions. Journal of Marketing 59 : 1 15 (July).
68. Robinson, W.T. (1988). Marketing Mix Reactions to Entry. Marketing Science 7 : 368 385.
69. Shankar, V. (1999). New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact. Journal of Marketing Research 36 : 327 344 (August).
70. Slotegraaf, R.J., Moorman, C. Inman, J.J. (2003). The Role of Firm Resources in Returns to Market Deployment. Journal of Marketing Research 40 (3) : 295 310.
71. Smith, K.G., Grimm, C.M., Gannon, M.J. Chen, M. (1991). Organizational Information Processing, Competitive Responses, and Performance in the US Domestic Airline Industry. Academy of Management Journal 34 : 60 85.
72. Srivastava, R.K., Shervani, T.A. Fahey, L. (1998). Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing 62 : 2 18 (January).
73. Stauffer, D. (2003). The Power of Competitive Intelligence. Harvard Management Update October : 3 4.
74. Steenkamp, J.E.M. Van Trijp, H.C.M. (1991). The Use of LISREL in Validating Marketing Constructs. International Journal of Research in Marketing 8 : 283 299.
75. Thomas, J.B., Clark, S.M. Gioia, D.A. (1993). Strategic Sensemaking and Organizational Performance: Linkages among Scanning, Interpretation, Action, and Outcomes. Academy of Management Journal 36 : 239 270.
76. Tripsas, M. Gavetti, G. (2000). Capabilities, Cognition, and Inertia: Evidence from Digital Imaging. Strategic Management Journal 21 : 1147 1161.
77. Vorhies, D.W. Morgan, N.A. (2005). Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of Marketing 69 : 80 94.
78. Wernerfelt, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal 5 : 171 180.