New product introduction and incumbent response strategies: Their interrelationship and the role of multimarket contact

Journal of Marketing Research

Volumn 36, Issue 3, 1999, Pages 327-344

  Shankar, Venkatesh ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 0033238420     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152080     Document Type: Article

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