Managerial assessment of potential entrants: Processes and pitfalls

International Journal of Research in Marketing

Volumn 18, Issue 1-2, 2001, Pages 37-51

  Klemz, Bruce R ^a   Gruca, Thomas S ^b  

^a WINONA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

Decision making; Managerial assessment; Potential entrants

Indexed keywords

EID: 0035373511     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(01)00029-5     Document Type: Article

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