Outcomes of advertiser-agency relationships: The form and the role of cooperation

International Journal of Advertising

Volumn 28, Issue 5, 2009, Pages

  Duhan, Dale F ^a,b   Sandvik, Kåre ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH EASTERN NORWAY   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77149132783     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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