Reframing replicative research in advertising

International Journal of Advertising

Volumn 22, Issue 4, 2003, Pages 511-530

  Berthon, Pierre ^a   Ewing, Mike ^b   Pitt, Leyland ^c   Berthon, Jean Paul ^d  

^a BENTLEY COLLEGE   (United States)

^b MONASH UNIVERSITY   (Australia)

^c ERASMUS UNIVERSITY   (Netherlands)

^d Richmond American International University   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21344449404     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2003.11072866     Document Type: Article

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