Firing advertising agencies - possible reasons and managerial implications

Journal of Advertising

Volumn 32, Issue 3, 2003, Pages 77-86

  Kulkarni, Mukund S ^a   Vora, Premal P ^a   Brown, Terence A ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442631426     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639138     Document Type: Article

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