Examining the longevity of new agency accounts: A comparative study of U.S. And U.K. Advertising experiences

Journal of Advertising

Volumn 28, Issue 4, 1999, Pages 75-89

  Davies, Mark ^a   Prince, Mel ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b SOUTHERN CONNECTICUT STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010554908     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1999.10673597     Document Type: Article

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