The effects of 2-tier store brands' perceived quality, perceived value, brand knowledge, and attitude on store loyalty

Frontiers of Business Research in China

Volumn 4, Issue 1, 2010, Pages 1-28

  Yang, Defeng ^a   Wang, Xinxin ^b  

^a JINAN UNIVERSITY   (China)

^b SHANGHAI UNIVERSITY OF FINANCE AND ECONOMICS   (China)

Author keywords

2 tier; Individual store brand loyalty; Perceived quality; Store brand; Store loyalty

Indexed keywords

EID: 76649114018     PISSN: 16737326     EISSN: 16737431     Source Type: Journal    
DOI: 10.1007/s11782-010-0001-7     Document Type: Article

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