Shoppers' satisfaction levels are not the only key to store loyalty

Marketing Intelligence and Planning

Volumn 23, Issue 2, 2005, Pages 220-232

  Miranda, Mario J ^a   Kónya, László ^b   Havrila, Inka ^a  

^a VICTORIA UNIVERSITY   (Australia)

^b LA TROBE UNIVERSITY   (Australia)

Author keywords

Customer loyalty; Customer satisfaction; Marketing intelligence; Strategic planning

Indexed keywords

EID: 20144381989     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510589958     Document Type: Article

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