Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance

Marketing Letters

Volumn 10, Issue 1, 1999, Pages 5-23

  Reinartz, Werner J ^a   Kumar, V ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

Store location; Store positioning; Structural equation modeling

Indexed keywords

EID: 0007514406     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/a:1008011622335     Document Type: Article

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