The influence of online brand community characteristics on community commitment and brand loyalty

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2007, Pages 154-163

  Jang, H Y ^a   Ko, I S ^a   Koh, J ^a  

^a Chonnam National University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; INFORMATION SYSTEMS; INFORMATION USE; INTERNET; WEB SERVICES;

BRAND LOYALTY; ONLINE BRAND COMMUNITY CHARACTERISTICS; SYSTEM QUALITY;

ONLINE SYSTEMS;

EID: 39749151825     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2007.544     Document Type: Conference Paper

References (31)