An illustration of modeling moderating variables in cross-national studies

International Marketing Review

Volumn 23, Issue 4, 2006, Pages 371-389

  Garcia, Rosanna ^a,c   Kandemir, Destan ^b  

^a NORTHEASTERN UNIVERSITY   (United States)

^b SEATTLE UNIVERSITY   (United States)

^c NORTHEASTERN UNIVERSITY   (United States)

Author keywords

Australia; Cross cultural studies; Linear structure equation modelling; New Zealand; United States of America; Wines

Indexed keywords

EID: 33745844844     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610678967     Document Type: Review

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