A framework for understanding consumptive delay: Rebate proneness and redemption

Journal of Product and Brand Management

Volumn 18, Issue 6, 2009, Pages 461-467

  McCall, Michael ^a   Bruneau, Carol L ^b   Ellis, Aimee Dars ^a   Mian, Kimberly ^a  

^a ITHACA COLLEGE   (United States)

^b UNIVERSITY OF MONTANA   (United States)

Author keywords

Brand loyalty; Buying behaviour; Consumer behaviour; Promotion

Indexed keywords

EID: 70350267805     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910989785     Document Type: Article

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