Designing the marketing-sales interface in B2B firms

European Journal of Marketing

Volumn 41, Issue 3-4, 2007, Pages 257-273

  Biemans, Wim G ^a   Brenčič, Maja Makovec ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Business to business marketing; European Union; Selling; Slovenia; Team working; The Netherlands

Indexed keywords

EID: 33947658953     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710728327     Document Type: Article

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