The primacy of the consumer in IMC: Espousing a personalist view and ethical implications

Journal of Marketing Communications

Volumn 15, Issue 2-3, 2009, Pages 157-177

  Kliatchko, Jerry G ^a  

^a UNIVERSITY OF ASIA AND THE PACIFIC   (Philippines)

Author keywords

Dignity of human person (consumers); Ethics; Individualism; Integrated marketing communications; Personalism

Indexed keywords

EID: 70449719201     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260902757621     Document Type: Article

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