A Hong Kong view of offensive advertising

Journal of Marketing Communications

Volumn 8, Issue 3, 2002, Pages 165-177

  Prendergast, Gerard ^a,c   Ho, Benny ^a,c   Phau, Ian ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b CURTIN UNIVERSITY   (Australia)

^c HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Consumers' attitudes; Hong Kong; Offensive advertising; Purchase intentions; Tolerance

Indexed keywords

EID: 20344378003     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260210147342     Document Type: Article

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