Advertising and alcohol consumption in the UK

International Journal of Advertising

Volumn 23, Issue 2, 2004, Pages 149-171

  Dorsett, Jane ^a   Dickerson, Sally ^b  

^a Abbott Mead Vickers BBDO Ltd   (United Kingdom)

^b ROI   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84969649194     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072878     Document Type: Article

References (16)

1. Alcohol Concern (2002) 100% Proof: Research for Action on Alcohol
2. Ambler, T. (1996) Can alcohol misuse be reduced by banning advertising? International Journal of Advertising, 15(2).
3. Ambler, T., Broadbent, S. & Feldwick, P. (1998) Does advertising affect market size? Some evidence from the UK. International Journal of Advertising, 17(3).
4. Cabinet Office UK, Prime Minister.s Strategy Unit (2004) Alcohol Harm Reduction Strategy for England
5. Calfee, J.E. (1997) Fear of Persuasion: A New Perspective on Advertising and Regulation. Washington DC: American Enterprise Institute for Public Policy Research.
6. Calfee, J.E. & Scheraga, C. (1994) The influence of advertising on alcohol consumption: a literature review and an econometric analysis of four European nations. International Journal of Advertising, 13(4).
7. Drink Pocket Book 2004. Henley-on-Thames: World Advertising Research Center.
8. French Health Education Authority (1999) La Loi relative a la lutte contre le tabagisme at l.alcoolisme. Evaluation report by the National Evaluation Council, la Documentation Francaise.
9. Luik, J. & Waterson, M.J. (eds) (1996) Advertising & Markets. Henley-on-Thames: NTC Publications Ltd.
10. McDonald, C. (1992) How Advertising Works. Henley-on-Thames: NTC Publications Ltd.
11. Makowsky, C.R. & Whitehead, P.C. (1991) Advertising and alcohol sales: a legal impact study. Journal of Studies on Alcohol, 52.
12. Nelsen, J.P. and Young, D.J. (2001) Do advertising bans work? An international comparison. International Journal of Advertising, 20(3).
13. Rimini, R. (ed.) (2002) Advertising Works 12: Proving the Effectiveness of Marketing Communications. Henley-on-Thames: World Advertising Research Center.
14. Saffer, H. (2002) Alcohol Advertising and Youth. National Bureau of Economic Research.
15. Smart, R.G. (1988) Does alcohol advertising affect overall consumption? A review of empirical studies. Journal of Studies on Alcohol, 49(4).
16. US Federal Trade Commission (FTC) (1985) Review of the Evidence: Recommendations of the staff of the Federal Trade Commission.