When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking

Journal of Consumer Psychology

Volumn 18, Issue 4, 2008, Pages 320-332

  Monga, Alokparna Basu ^a   John, Deborah Roedder ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55949135631     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2008.09.009     Document Type: Article

References (57)

1. Ahluwalia R., Burnkrant R.E., and Unnava H.R. Consumer response to negative publicity: The moderating role of commitment. Journal of Marketing Research 37 (2000) 203-214
2. Ahluwalia R., and Gurhan-Canli Z. The effect of extensions on the core brand evaluation: An accessibility-diagnosticity perspective. Journal of Consumer Research 27 (2000) 371-381
3. Chandran S., and Morwitz V. Effects of participative pricing on consumers' cognitions and actions: A goal theoretic perspective. Journal of Consumer Research 32 (2005) 249-259
4. Choi I., Dalal R., Kim-Prieto C., and Park H. Culture and judgment of causal relevance. Journal of Personality and Social Psychology 84 (2003) 46-59
5. Choi I., Koo M., and Choi J.A. Individual differences in analytic versus holistic thinking. Personality and Social Psychology Bulletin 33 (2007) 691-705
6. Choi I., Nisbett R.E., and Norenzayan A. Causal attribution across cultures: Variation and universality. Psychological Bulletin 125 (1999) 47-63
7. Dawar N., and Pillutla M.M. Impact of product-harm crises on brand equity: The moderating role of consumer expectations. Journal of Marketing Research 37 (2000) 215-227
8. Dhar R., Huber J., and Khan U. The shopping momentum effect. Journal of Marketing Research 44 (2007) 370-378
9. Dhar R., and Kim E.Y. Seeing the forest or the trees: Implications of construal level theory for consumer choice. Journal of Consumer Psychology 17 (2007) 96-100
10. Drolet A., and Luce M.F. The rationalizing effects of cognitive load on emotion-based trade-off avoidance. Journal of Consumer Research 31 1 (2004) 63-77
11. Eagly A., and Chaiken S. The psychology of attitudes (1993), Harcourt Brace Jovanovich, Fort Worth, TX
12. Fiedler K. Construal level theory as an integrative framework for behavioral decision making research and consumer psychology. Journal of Consumer Psychology 17 (2007) 101-106
13. Folkes V. Consumer reactions to product failure: An attributional approach. Journal of Consumer Research 10 (1984) 398-409
14. Folkes V., Koletsky S., and Graham J.L. A field study of causal inferences and consumer research reactions: a view from the airport. Journal of Consumer Research 13 (1987) 534-539
15. Folkes V., and Kotsos B. Buyers' and sellers' explanations for product failure: Who done it?. Journal of Marketing 50 (1986) 74-80
16. Gilbert D.T., and Malone P.S. The correspondence bias. Psychological Bulletin 117 (1995) 21-38
17. Gilbert D.T., Pelham B.W., and Krull D.S. On cognitive busyness: When person perceivers meet persons perceived. Journal of Personality and Social Psychology 54 (1988) 733-740
18. Griffin M., Babin B.J., and Attaway J.S. An empirical investigation of the impact of negative public publicity on consumer attitudes and intentions. In: Holman R.H., and Solomon M.R. (Eds). Advances in Consumer Research Vol. 18 (1991), Association for Consumer Research, Provo, UT 334-341
19. Herr P.M., Kardes F.R., and Kim J. Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Research 17 (1991) 454-463
20. Hong Y., Morris M.W., Chiu C., and Benet-Martínez V. Multicultural minds: A dynamic constructivist approach to culture and cognition. American Psychologist 55 (2000) 709-720
21. Kardes F.R., Cronley M.L., and Kim J. Construal-level effects on preference stability, preference-behavior correspondence, and the suppression of competing brands. Journal of Consumer Psychology 16 (2006) 135-144
22. Kim H., and John D.R. Consumer responses to brand extensions: Construal level as a moderator of the importance of perceived fit. Journal of Consumer Psychology 18 (2008) 116-126
23. Klein J., and Dawar N. Corporate social responsibility and consumer's attributions and brand evaluations in a product harm crisis. International Journal of Research in Marketing 21 (2004) 203-217
24. Kühnen U., and Oyserman D. Thinking about the self influences thinking in general: Cognitive consequences of the salient self-concept. Journal of Experimental Psychology 38 (2002) 492-499
25. Kühnen U., Hannover B., and Schubert B. The semantic-procedural interface model of the self: The role of self-knowledge for context-dependent versus context-independent modes of thinking. Journal of Personality and Social Psychology 80 (2001) 397-409
26. Laczniak R.N., DeCarlo T.E., and Ramaswami S.N. Consumers' responses to negative word-of-mouth communication: An attribution theory perspective. Journal of Consumer Psychology 11 (2001) 57-73
27. Lee A.Y., Aaker J.L., and Gardner W.L. The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus. Journal of Personality and Social Psychology 78 (2000) 1122-1134
28. Liberman N., Trope Y., and Wakslak C. Construal level theory and consumer behavior. Journal of Consumer Psychology 17 (2007) 113-117
29. Lieberman M.D., Gaunt R., Gilbert D.T., and Trope Y. Reflection and reflexion: A social cognitive neuroscience approach to attributional inference. Advances in Experimental Social Psychology 34 (2002) 199-249
30. Lieberman M.D., Jarcho J.M., and Obayashi J. Attributional inference across cultures. Personality and Social Psychology Bulletin 31 (2005) 889-901
31. Loken B., and John D.R. Diluting brand beliefs: When do brand extensions have a negative impact?. Journal of Marketing 57 (1993) 71-84
32. Lynch J.G., and Zauberman G. Construing consumer decision making. Journal of Consumer Psychology 17 (2007) 107-112
33. Mandel N. Shifting selves and decision making: The effects of self construal priming on consumer risk taking. Journal of Consumer Research 30 (2003) 30-40
34. Markus H.R., and Kitayama S. Culture and self: Implications for cognition, emotion, and motivation. Psychological Review 98 (1991) 224-253
35. Masuda T., and Nisbett R.E. Attending holistically versus analytically: Comparing context sensitivity of Japanese and Americans. Journal of Personality and Social Psychology 81 (2001) 922-934
36. Mathur P., and Maheswaran D. The impact of cognitive style and brand extension information on brand extension evaluation. In: Pechman C., and Price L. (Eds). Advances in Consumer Research Vol. 33 (2005), Association for Consumer Research, Ann Arbor, MI
37. Maxham III J.G., and Netemeyer R.G. A longitudinal study of complaining customers' evaluations of multiple service failures and recovery efforts. Journal of Marketing 66 (2002) 57-71
38. Menon G., Jewell R.D., and Unnava H.R. When a company does not respond to negative publicity: Cognitive elaboration versus negative affect perspective. In: Arnould E.J., and Scott L.M. (Eds). Advances in Consumer Research Vol. 26 (1999), Association for Consumer Research, Provo, UT 325-329
39. Miller J. Culture and the development of everyday social explanation. Journal of Personality and Social Psychology 46 (1984) 961-978
40. Monga A.B., and John D.R. Cultural differences in brand extension evaluation: The influence of analytic versus holistic thinking. Journal of Consumer Research 33 (2007) 529-536
41. Morris M.W., and Peng K. Culture and cause: American and Chinese attributions for social and physical events. Journal of Personality and Social Psychology 67 (1994) 949-971
42. Nisbett R.E., Peng K., Choi I., and Norenzayan A. Culture and systems of thought: Holistic versus analytic cognition. Psychological Review 108 (2001) 291-310
43. Norenzayan A., Choi I., and Nisbett R.E. Cultural similarities and differences in social inference: Evidence from behavioral predictions and lay theories of behavior. Personality and Social Psychology Bulletin 28 (2002) 109-120
44. Okada E.M., and Reibstein D.J. When !@#? (bad stuff) happens: Effects of related and unrelated positive associations on the influence of negative secondary associations. In: Alba J.W., and Hutchinson J.W. (Eds). Advances in Consumer Research Vol. 25 (1998), Association for Consumer Research, Provo, UT 349-356
45. Peng K., and Nisbett R.E. Cross-cultural similarities and differences in the understanding of physical causality. In: Shield G., and Shale M. (Eds). Proceedings of conference on culture and science (1997), Kentucky State University Graphs, Frankfort
46. Pet food crisis rocks industry. Progressive Grocer 86 (2007, April 15) 10
47. Pullig C., Netemeyer R.G., and Biswas A. Attitude basis, certainty, and challenge alignment: A case of negative brand publicity. Journal of the Academy of Marketing Science 34 (2006) 528-543
48. Shweder R.A., and Bourne E.J. Does the concept of the person vary cross-culturally?. In: Shweder R.A. (Ed). Thinking through cultures: Expeditions in cross-cultural psychology (1982), Harvard University Press, Cambridge, MA 113-155
49. Smith R.E., and Vogt C.A. The effects of integrating advertising and negative word-of-mouth communication on message processing and response. Journal of Consumer Psychology 4 (1995) 133-151
50. Stevenson H.W., and Stigler J.W. The learning gap: Why our schools are failing and what can we learn from Japanese and Chinese education (1992), Summit Books, New York
51. Sullivan M. Measuring image spillovers in umbrella-branded products. The Journal of Business 63 (1990) 309-321
52. Triandis H.C. Individualism and collectivism (1995), Westview Press, San Francisco, CA
53. Trope Y., Liberman N., and Wakslak C. Construal levels and psychological distance: Effects on representation, prediction, evaluation and behavior. Journal of Consumer Psychology 17 (2007) 83-95
54. Tybout A.M., Calder B.J., and Sternthal B. Using information processing theory to design marketing strategies. Journal of Marketing Research 18 (1981) 73-79
55. Weinberger M.G., Allen C.T., and Dillion W.R. The impact of negative marketing communications: The consumers' union/Chrysler controversy. Journal of Advertising 10 (1981) 20-28
56. Weiner B. An attributional theory of achievement, motivation, and emotion. Psychological Review 92 (1985) 548-573
57. Wong P.T.P., and Weiner B. When people ask questions and the heuristics of the attributional search. Journal of Personality and Social Psychology 40 (1981) 650-663