How not to extend your luxury brand

Harvard Business Review

Volumn 83, Issue 12, 2005, Pages

  Reddy, Mergen ^a   Terblanche, Nic ^b  

^a Capgemini ^*  (South Africa)

^b STELLENBOSCH UNIVERSITY   (South Africa)

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EID: 29044438560     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Short Survey

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