Strategic variables that influence entry mode choice in service firms

Journal of International Marketing

Volumn 15, Issue 1, 2007, Pages 67-91

  Sanchez Peinado, Esther ^a   Pla Barber, Jose ^a   Hébert, Louis ^b  

^a Facultad de Economía Edificio Departamental Oriental Desp 1 C11   (Spain)

^b HEC MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33947218453     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.15.1.067     Document Type: Article

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