A historical examination of the evolution of international advertising standardization/adaptation thought

Research in Global Strategic Management

Volumn 14, Issue , 2008, Pages 279-293

  Ryans Jr , John K ^a   Griffith, David A ^a   Jain, Subhash ^a  

^a NONE

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[No Author keywords available]

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EID: 44949147244     PISSN: 10644857     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1064-4857(08)00009-0     Document Type: Review

References (65)

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