Market convergence and advertising standardization in the European Union

Journal of World Business

Volumn 42, Issue 4, 2007, Pages 384-400

  Okazaki, Shintaro ^a   Taylor, Charles R ^b   Doh, Jonathan P ^b  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35548981334     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2007.06.002     Document Type: Article

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