Response bias in the measurement of salesperson orientations: The role of impression management

Industrial Marketing Management

Volumn 38, Issue 8, 2009, Pages 1014-1024

  Johnson, Mark S ^a   Sivadas, Eugene ^b   Kashyap, Vishal ^c  

^a MONTCLAIR STATE UNIVERSITY   (United States)

^b University of Washington Tacoma   (United States)

^c XAVIER UNIVERSITY   (United States)

Author keywords

Impression management; Learning orientation; Performance orientation; Response biases; SOCO

Indexed keywords

EID: 70449529652     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.03.010     Document Type: Article

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