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Volumn 18, Issue 2, 1998, Pages 34-38
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Marketing pharmaceutical products to physicians: Sales reps influence physicians' impressions of the industry
a
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Author keywords
[No Author keywords available]
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Indexed keywords
DRUG INDUSTRY;
DRUG INFORMATION;
DRUG MARKETING;
HEALTH MAINTENANCE ORGANIZATION;
HEALTH SURVEY;
PHYSICIAN;
RATING SCALE;
RESEARCH;
REVIEW;
RISK BENEFIT ANALYSIS;
ADVERTISING;
ATTITUDE OF HEALTH PERSONNEL;
COMMERCE;
DATA COLLECTION;
DRUG INDUSTRY;
HEALTH SERVICES RESEARCH;
HOSPITALS, UNIVERSITY;
HUMANS;
INTERPROFESSIONAL RELATIONS;
IOWA;
MARKETING OF HEALTH SERVICES;
MEDICAL STAFF, HOSPITAL;
PERSUASIVE COMMUNICATION;
PRESCRIPTIONS, DRUG;
QUESTIONNAIRES;
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EID: 0031817960
PISSN: 10941304
EISSN: None
Source Type: Journal
DOI: None Document Type: Review |
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Times cited : (17)
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References (4)
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