Transactions vs. relationships: What should the company emphasize?

Journal of Service Research

Volumn 8, Issue 1, 2005, Pages 18-36

  Fruchter, Gila E ^a   Sigué, Simon P ^b,c  

^a BAR ILAN UNIVERSITY   (Israel)

^b ATHABASCA UNIVERSITY   (Canada)

^c UNIVERSIDAD DE LOS ANDES   (Colombia)

Author keywords

Commitment; Opportunism; Optimal control; Relational exchange; Relational marketing effort; Transactional marketing effort; Trust

Indexed keywords

EID: 23944473613     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/1094670505276629     Document Type: Article

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