Theory-Testing Using Case Studies: A Comment on Johnston, Leach, and Liu

Industrial Marketing Management

Volumn 30, Issue 8, 2001, Pages 651-657

  Hillebrand, Bas ^a   Kok, Robert A W ^a   Biemans, Wim G ^a  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035510821     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(00)00115-2     Document Type: Article

References (8)

1. Johnston W.J., Leach M.P., Liu A.H. Theory Testing Using Case Studies in Business-to-Business Research. Industrial Marketing Management. 28:1999;201-213.
2. Yin R.K. Case Study Research; Design and Methods. 1994;Sage, Thousand Oaks, CA.
3. Lukka K., Kasanen E. The Problem of Generalizibility. Anecdotes and Evidence in Accounting Research Accounting, Auditing & Accountability Journal. 8(5):1995;71-90.
4. Niederkofler M. The Evolution of Strategic Alliances. Opportunities for Managerial Influence Journal of Business Venturing. 6:1991;237-257.
5. Bonoma T.V. Case Research in Marketing. Opportunities, Problems, and a Process Journal of Marketing Research. XXII:1985;199-208.
6. Hubbard R., Armstrong J.S. Replications and Extensions in Marketing. Rarely Published but Quite Contrary International Journal of Research in Marketing. 11:1994;233-248.
7. Jacoby J. Consumer Research. A State of The Art Review Journal of Marketing. 42:1978;87-96.
8. Von Hippel E. The Sources of Innovation. 1988;Oxford University Press, New York.