Racial/ethnic disparities and segmentation in communication campaigns

American Behavioral Scientist

Volumn 49, Issue 6, 2006, Pages 868-884

  Hornik, Robert C ^a   Susana Ramirez, A ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Communication campaigns; Cost effectiveness; Segmentation

Indexed keywords

EID: 31644449095     PISSN: 00027642     EISSN: 15523381     Source Type: Journal    
DOI: 10.1177/0002764205283806     Document Type: Article

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