Dimensions of brand personality attributions: A person-centric approach in the German cultural context

Social Behavior and Personality

Volumn 35, Issue 3, 2007, Pages 303-316

  Bosnjak, Michael ^a   Bochmann, Valerie ^b   Hufschmidt, Tanja ^c  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b Zelfi AG   (Germany)

^c Magnetic Brands GmbH   (Germany)

Author keywords

Brand personality; Brand related trait attributions; Self image congruence; Symbolic consumption; Symbolic use of commercial brand

Indexed keywords

EID: 34248370585     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2007.35.3.303     Document Type: Article

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