An investigation of global versus local online branding

International Marketing Review

Volumn 24, Issue 3, 2007, Pages 297-312

  Murphy, Jamie ^a   Scharl, Arno ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Brands; Innovation; Search engines

Indexed keywords

EID: 34250028220     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710755302     Document Type: Article

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