2008 DMEF Customer Lifetime Value Modeling (Task 2)

Journal of Interactive Marketing

Volumn 23, Issue 3, 2009, Pages 279-283

  Jamal, Zainab ^a   Zhang, Alex ^a  

^a HEWLETT PACKARD LABORATORIES   (United States)

Author keywords

Frequency; Lifetime value (LTV); Linear models; Logit models; Monetary (RFM); Recency

Indexed keywords

EID: 70149104804     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.04.004     Document Type: Article

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