A Closer Look into the Future of Interactive Marketing

Journal of Interactive Marketing

Volumn 23, Issue 2, 2009, Pages 105-107

  Malthouse, Edward ^a   Shankar, Venkatesh ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149094105     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.02.008     Document Type: Editorial

References (23)

1. Blattberg R., Edward M., and Neslin S. Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions. Journal of Interactive Marketing 23 2 (2009) 157-168
2. Bolton R.N., and Saxena-Iyer S. Interactive Services: Framework, Synthesis and Research Directions. Journal of Interactive Marketing 23 1 (2009) 91-104
3. Bucklin R., and Sismeiro C. Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. Journal of Interactive Marketing 23 1 (2009) 35-48
4. Deighton J., and Kornfeld L. Interactivity's Unanticipated Consequences for Markets and Marketing. Journal of Interactive Marketing 23 1 (2009) 4-10
5. Fader P., and Hardie B. Probability Models for Customer-Base Analysis. Journal of Interactive Marketing 23 1 (2009) 61-69
6. Gupta S., and Hardie B. Customer-Based Valuation. Journal of Interactive Marketing 23 2 (2009) 169-178
7. Hoffman D., and Novak T. Flow Online: Lessons Learned and Future Prospects. Journal of Interactive Marketing 23 1 (2009) 23-34
8. Kumar V., Ilaria Dalla Pozza J., Andrew P., and Shah D. Reversing the Logic: The Path to Profitability through Relationship Marketing. Journal of Interactive Marketing 23 2 (2009) 147-156
9. Montgomery A., and Michael S. Prospects for Personalization on the Internet. Journal of Interactive Marketing 23 2 (2009) 130-137
10. Murray K., and Gerald H. Personalization without Interrogation: Towards More Effective Interactions between Consumers and Feature-Based Recommendation Agents. Journal of Interactive Marketing 23 2 (2009) 138-146
11. Neslin S.A., and Shankar V. Key Issues in Multichannel Management: Current Knowledge and Future Directions. Journal of Interactive Marketing 23 1 (2009) 70-81
12. Neslin S.A., Grewal D., Leghorn R., Shankar V., Teerling M.L., Thomas J.S., and Verhoef P.C. Challenges and Opportunities in Multichannel Management. Journal of Service Research 9 2 (2006) 95-113
13. Pan X., Ratchford B.T., and Shankar V. Price Dispersion on the Internet: A Review and Directions for Future Research. Journal of Interactive Marketing 18 4 (2004) 116-135
14. Peltier J., George M., and Joseph P. Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses. Journal of Interactive Marketing 23 2 (2009) 191-205
15. Rangaswamy A., Giles C.L., and Seres S. A Strategic Perspective on Search Engines: Thought Candies for Researchers and Practitioners. Journal of Interactive Marketing 23 1 (2009) 49-60
16. Ratchford B.T. Online Pricing: Review and Directions for Future Research. Journal of Interactive Marketing 23 1 (2009) 82-90
17. Shankar V., and Malthouse E. Moving Interactive Marketing Forward. Journal of Interactive Marketing 20 1 (2006) 2-4
18. Shankar V., and Malthouse E. The Growth of Interactions and Dialogs in Interactive Marketing. Journal of Interactive Marketing 21 2 (2007) 2-4
19. Shankar V., and Malthouse E. A Peek into the Future of iIteractive Marketing. Journal of Interactive Marketing 23 1 (2009) 1-3
20. Sridhar B. Mobile Marketing: A Synthesis and Prognosis. Journal of Interactive Marketing 23 2 (2009) 118-129
21. Urban G., Cinda A., and Antonio L. Online Trust: State of the Art, New Frontiers, and Research Potential. Journal of Interactive Marketing 23 2 (2009) 179-190
22. Varadarajan R., and Yadav M. Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years. Journal of Interactive Marketing 23 1 (2009) 11-22
23. Winer R. New Communications Approaches in Marketing: Issues and Research Directions. Journal of Interactive Marketing 23 2 (2009) 108-117