The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores

Journal of Interactive Marketing

Volumn 23, Issue 3, 2009, Pages 234-246

  Jin, Seung A Annie ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Avatar; E Commerce; Modality Richness; Second Life; Shopping Agent; Virtual Shopping Environment

Indexed keywords

EID: 70149119423     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.04.005     Document Type: Article

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