Evaluating channel performance in multi-channel environments

Journal of Retailing and Consumer Services

Volumn 14, Issue 1, 2007, Pages 17-23

  Gensler, Sonja ^a   Dekimpe, Marnik G ^b,c   Skiera, Bernd ^a  

^a GOETHE UNIVERSITY   (Germany)

^b TILBURG UNIVERSITY   (Netherlands)

^c UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Colombo and Morrison model; Loyalty; Marketing metrics; Multi channel management

Indexed keywords

MARKETING; MODELING; PERFORMANCE ASSESSMENT; STRATEGIC APPROACH;

EID: 33750439444     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2006.02.001     Document Type: Article

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