The time vs. money effect: Shifting product attitudes and decisions through personal connection

Journal of Consumer Research

Volumn 36, Issue 2, 2009, Pages 277-291

  Mogilner, Cassie ^a   Aaker, Jennifer ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70149093435     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/597161     Document Type: Article

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