The mental accounting of sunk time costs: Why time is not like money

Journal of Behavioral Decision Making

Volumn 14, Issue 3, 2001, Pages 169-185

  Soman, Dilip ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Mental accounting; Past investments; Sunk cost effect; Time

Indexed keywords

EID: 23044525546     PISSN: 08943257     EISSN: None     Source Type: Journal    
DOI: 10.1002/bdm.370     Document Type: Article

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