Deferring versus expediting consumption: The effect of outcome concreteness on sensitivity to time horizon

Journal of Marketing Research

Volumn 43, Issue 4, 2006, Pages 618-627

  Malkoc, Selin A ^a   Zauberman, Gal ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745295617     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.4.618     Document Type: Article

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