How i decide depends on what i spend: Use of heuristics is greater for time than for money

Journal of Consumer Research

Volumn 34, Issue 6, 2008, Pages 914-922

  Saini, Ritesh ^a   Monga, Ashwani ^b  

^a GEORGE MASON UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42549096159     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/525503     Document Type: Article

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