Discount rates for time versus dates: The sensitivity of discounting to time-interval description

Journal of Marketing Research

Volumn 43, Issue 1, 2006, Pages 59-72

  LeBoeuf, Robyn A ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644692009     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.1.59     Document Type: Article

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