On explaining performance differentials - Marketing and the managerial theory of the firm

Journal of Business Research

Volumn 57, Issue 5, 2004, Pages 462-477

  Stoelhorst, J W ^a   van Raaij, Erik M ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Competitive advantage; Marketing strategy; Marketing theory; Organizational economics; Strategic management

Indexed keywords

EID: 1342284916     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00313-2     Document Type: Article

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