What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice

International Journal of Research in Marketing

Volumn 14, Issue 2, 1997, Pages 125-145

  Thelen, Eva M ^a   Woodside, Arch G ^b  

^a UNIVERSITY OF INNSBRUCK   (Austria)

^b TULANE UNIVERSITY   (United States)

Author keywords

Associate to store memory retrievals; Automatic cognitive processing; Brand choice; Determinant attributes; Logistic models; Primary store choice; Situational factors; Store choice; Supermarkets

Indexed keywords

EID: 0031138957     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(96)00037-7     Document Type: Article

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